Tide is hiring a
Lead Product Marketing Manager

Summary

Join Tide, a leading business financial platform in the UK and India, as a Product Marketing Manager to build out our Merchant Payments Acceptance Payment Product propositions and marketing suite. In this role, you will support and drive the building of the product marketing strategy through the lens of a member first approach, acquisition opportunities, customer targeting, and competitive landscape.

Requirements

• You have 7+ years' relevant product marketing experience
• You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in working with physical point of sale or eCommerce payment acceptance products especially in the SME space is preferable
• You have a track record of successful end-to-end product marketing campaigns: defining the value proposition, creating effective product marketing materials and ensuring successful execution with a cross-functional team; we’re after someone who’s not afraid to get their hands dirty and remove any blockers that might be on the critical path
• You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
• You have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships
• You’re well versed in product analytics, and can use data to drive decisions within product marketing campaigns
• You’ve worked across multiple markets, and have managed the complexities of global product development with limited localisation as required
• You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution

Responsibilities

• Developing strategic product, value proposition, positioning and messaging informed by user research, market insights, and product understanding to deliver for our member’s needs
• Working with business, product, sales, product design, engineering, and marketing channel teams to scope the market opportunities in existing and new markets, develop product positioning, and define the go-to-market plan
• Using data to identify specific opportunities to drive results in-app (eg: where do customers drop off in the funnel, what can be done to address this, what gaps exist and how can we close these?)
• Defining the best approach for Tide to launch new features and products. Create a tested model for channels, positioning and effort. Define and track the right success metrics
• Collaborating closely with other Product Managers at Tide to help inform and guide product roadmaps utilising feedback loops from members, external research and data driven insight
• Working with the product, business, and finance teams to set pricing that aligns with the product value proposition
• Define the sequences of features under the overarching proposition to increase the speed to benefit for Tide’s members
• Partnering with growth and engagement Marketing teams to define, execute and scale marketing strategies and tactics across channels to achieve Tide’s member and financial targets
• Collaborating with cross-functional teams at Tide, execute campaigns that drive awareness, adoption and engagement on an ongoing basis
• Applying data and research to every decision you make, and ensure this discipline is followed by all stakeholders at every point
• Scale and lead a team of product marketing managers as per the growth needs of the merchant acquiring business

Benefits

• Competitive salary
• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave