Senior Product Marketing Manager

Summary

Join Acquia as a Senior Product Marketing Manager, Optimization and lead the product marketing programs for the Optimization and Insights products.

Responsibilities

• Developing go-to-market (GTM) strategies for the product families you’re aligned to
• Collaborating with the Global Marketing and Product Team on identifying the market opportunity and target buyer personas
• Defining the routes to market
• Developing GTM plans and messaging/positioning
• Validating the approach
• Working with a cross-functional team to implement the plan
• Driving sales pipeline
• Tracking and monitoring the success of the plan and revenue for the product
• Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
• Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
• Preparing and delivering presentations as a subject matter expert at live events and webinars
• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
• Working with the product team to feed field and analyst input back into the product roadmap
• Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
• Working with the relevant partners to maximize revenue potential
• Assisting the field in individual deals and sales strategy where appropriate
• Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
• Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables
• Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR