Lead Strategist

Summary

Join our team as a Lead Strategist and become a trusted consultant for our clients, leading email personalization strategies. You will collaborate with various teams, create data-driven content strategies, and deliver insightful reports. Leveraging your expertise in email marketing and data analysis, you will identify business growth opportunities and present strategic recommendations. This role requires strong analytical and communication skills, along with experience in the travel or financial services industry. The position offers a work-from-almost-anywhere framework with East Coast hours. You will report directly to the Senior Director of Insights & Analytics.

Requirements

• 6-8+ years experience in email marketing at an agency, Fortune 500 company, or consultancy, especially within the travel or financial services industry
• Deep passion, curiosity, and understanding with regard to data analysis and a strong business sense
• Self-starter, problem solver
• Resourceful and able to work with limited supervision
• Strong critical thinking and analytical skills
• Able to identify quantifiable trends across campaign data, as well as develop testing plans
• Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations
• Proficiency in Excel/Google Suite
• Advanced knowledge of email and digital marketing metrics
• A highly detail-focused and organized mindset
• Ability to “manage up,” influence and work within a matrixed environment
• Executive presence; strong written and oral communication, with experience developing executive-ready, high-quality deliverables
• Excellent communication and time management skills

Responsibilities

• Create quantifiable, measurable content strategies for our clients’ email marketing programs that drive conversions
• Recommend key data points and measurement methodologies to show the impact of our marketing approach and strategy on the client’s business
• Easily leverage dashboards and raw excel files to interpret data
• Generate and communicate clear, compelling, and actionable insights
• Ensure that the marketing recommendations we deliver are based on a deep understanding of the client’s business and strategic objectives, and that client value is delivered through a mix of best-practices, creativity, and original thinking
• Lead and present at client meetings
• Get others to believe in the ideas that you present and help guide your design and copywriting counterparts to see the strategy through to execution
• Be a subject matter expert on email marketing trends and best practices
• Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Ensure that analyses are delivered to clients error-free and in a timely manner
• Share best practices with clients and your colleagues
• Collaborate with and proactively respond to requests from clients and internal teams
• Collaborate with data engineers to identify new ways of looking at vast amounts of our clients’ customer data in order to answer business questions and develop insights

Preferred Qualifications

• Experience working with household brand names in travel or financial services preferred
• Familiarity with email platforms (Salesforce Marketing Cloud) preferred but not required