Lifecycle Data Specialist

Summary

Join Contentsquare's Customer Marketing team as a Lifecycle Data Specialist on a 1-year contract. You will optimize customer marketing efforts through data management and analysis, ensuring accessibility of user data for the Lifecycle team. Collaborate with marketers and specialists to leverage data for segmentation and personalization, improving user engagement and retention. This role requires strong understanding of marketing automation platforms, CRM systems, and data analysis techniques. You will create and maintain campaign performance dashboards, develop reports to track KPIs, and collaborate with other teams to integrate data pipelines and analytics tools. Analyze customer data to identify trends and opportunities for optimization. The position offers a chance to make a significant impact on customer engagement and retention within a growing global company.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience
• Approximately 3+ years of experience in a data-driven marketing role, preferably within a B2B SaaS environment
• Demonstrated experience in building and maintaining insightful campaign performance dashboards that directly inform marketing strategy and optimization
• Knowledge of email processes, proficiency in marketing automation platforms (e.g., Iterable, Marketo, HubSpot), and familiarity with CRM systems (e.g., Salesforce, Gainsight)
• Proficiency in data manipulation tools (e.g., Excel, Google Sheets) and experience with data visualization tools (e.g., Mixpanel, Amplitude, Tableau, Looker)
• Strong analytical and problem-solving skills with the ability to interpret data and translate it into meaningful insights
• Excellent verbal and written communication skills in English to collaborate with stakeholders and present data-driven insights
• High attention to detail and a strong commitment to data accuracy and integrity
• Ability to work independently and manage multiple projects in a fast-paced environment

Responsibilities

• Create, maintain, and analyze campaign performance dashboards, providing actionable insights into the effectiveness of our marketing initiatives and identifying areas for improvement
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to customer engagement, retention, and expansion
• Collaborate with Marketing Operations, Product, and Analytics teams to ensure seamless integration of data pipelines and analytics tools with our marketing automation platforms
• Partner with lifecycle marketers and campaign specialists to identify key segments. Work with Marketing Operations, Product, and Analytics to identify and secure the data needed to effectively personalize marketing campaigns for those segments
• Analyze customer data across various touchpoints to identify trends, patterns, and opportunities for optimization within the customer lifecycle

Preferred Qualifications

• Proven ability to translate complex data into actionable insights that drive measurable results
• Experience working with user behavior data within a product-led growth model to inform customer segmentation and personalization strategies
• Proactive approach to identifying data gaps and proposing solutions to enhance the value of the database for customer marketing efforts
• Experience working with large datasets and implementing advanced segmentation strategies across SMB, midmarket, and enterprise segments
• Familiarity with SQL and data querying

Benefits

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy (every location is different)
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
• Every full-time employee receives stock options, allowing them to share in the company’s success
• We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
• And more benefits tailored to each country