Lifecycle Marketing Specialist

Summary

Join Hostinger as a Lifecycle Marketing Specialist and play a key role in driving user activation, retention, and revenue growth. You will ideate, execute, test, and refine multi-channel lifecycle campaigns across email, SMS, WhatsApp, and in-product notifications. This hands-on role involves managing the entire process from user segmentation to personalized messaging and experimentation. You will collaborate with product, revenue, and marketing teams, mapping out customer journeys to optimize user engagement and retention. The position requires 2+ years of experience in lifecycle or email marketing, proficiency in CRM and automation platforms, and strong copywriting skills. Hostinger offers a dynamic work environment with various benefits, including limitless learning opportunities, flexible work arrangements, comprehensive health insurance, wellness programs, and fun company events.

Requirements

• 2+ years in lifecycle or email marketing - particularly with email, SMS, and bonus points for WhatsApp, content cards
• Proven ability to manage multiple projects at once and making swift, data-backed decisions
• Experience with CRM and automation platforms such as Braze, Iterable, HubSpot and similar
• High sense of ownership and accountability, capable of driving projects from concept to completion
• Strong English copywriting skills, experience with sakes copywriting
• Data guides your strategies but you always keep the customer experience front and center in your mind
• Highly organized with a keen eye for detail

Responsibilities

• Own and optimize messaging across SMS, WhatsApp, email and in-product notifications to ensure each channel feels personal
• Set up and manage lifecycle campaigns, including the copy, visuals, localization and target audiences
• Analyze existing communications, conduct A/B tests, spot bugs, and continuously improve active campaigns to ensure their best performance
• Partner with product, revenue, and marketing teams to align lifecycle communications with business goals
• Map out journeys that make sense - move customers naturally from their first purchase to renewal with well-timed nudges and relevant messaging

Benefits

• We provide limitless learning opportunities: access to platforms like Reforge and Scribd, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success
• Work on your terms: from modern offices in Kaunas, Vilnius, or Indonesia, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment
• Your health comes first with insurance from Day 1, gym memberships, recharge leave, and regular health checks. Join sports, arts, and hobby clubs or simply enjoy the balance of a lifestyle that prioritizes wellness
• Recognize hard work with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations