Lifecycle Marketing Specialist

Summary

Join Teikametrics as a Lifecycle Marketing Specialist and play a pivotal role in planning, executing, and optimizing email campaigns. You will collaborate with cross-functional teams to deliver personalized email marketing experiences, owning the email strategy and driving marketing performance. Responsibilities include developing and executing email campaigns across the customer lifecycle, using HubSpot for campaign management, and optimizing content for maximum impact. You will also track and report on campaign performance, conduct A/B testing, and create automated email workflows. The role requires strong collaboration with content and design teams, ensuring email copy is on-brand and engaging. You will leverage Salesforce data to enhance personalization and maintain accurate contact records. Teikametrics offers a remote-first culture with flexible work schedules.

Requirements

• 1+ years of experience in email marketing, ideally in a SaaS or tech-focused company
• Proficiency with HubSpot and Salesforce for campaign creation, segmentation, reporting, and data synchronization
• Strong understanding of email marketing best practices, deliverability, and list management
• Experience with A/B testing, campaign analysis, and reporting
• Familiarity with customer lifecycle strategies and lead nurturing
• Excellent writing and communication skills
• Ability to collaborate across teams, including design and content

Responsibilities

• Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption)
• Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications
• Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives
• Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact
• Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates
• Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI
• Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance
• Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies
• Work closely with the content team to ensure email copy is on-brand, informative, and engaging for our audience
• Collaborate with the design team to create visually compelling and responsive email templates
• Write compelling email copy that drives engagement, with a focus on personalization and relevance
• Ensure email content adheres to best practices, including GDPR and CAN-SPAM compliance
• Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot
• Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice
• Build and implement lifecycle email strategies to improve customer retention, product adoption, and upselling
• Leverage Salesforce data to enhance email segmentation and personalization, ensuring consistency across email marketing and CRM touchpoints
• Sync lead and customer data between HubSpot and Salesforce, maintaining accurate and up-to-date contact records to improve targeting and lead nurturing

Preferred Qualifications

Experience with eCommerce or Amazon sellers, B2B SaaS, or lifecycle marketing

Benefits

• Competitive cash
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive and effective!