Lifecycle Engagement Specialist

Summary

Join InStride as a Lifecycle Engagement Specialist and coordinate and execute lifecycle marketing operations. You will leverage your technical skills in marketing automation, personalization, and cross-functional collaboration to manage campaigns across multiple channels. The ideal candidate possesses at least two years of experience in lifecycle marketing and proficiency with ESPs and CDPs. Responsibilities include managing campaign production, collaborating with tech teams, and optimizing workflows. InStride offers a competitive salary, benefits including 401k matching, flexible vacation, paid family leave, and best-in-class healthcare. We value a collaborative and inclusive work environment.

Requirements

• At least 2 years of experience in lifecycle marketing or marketing automation, demonstrating skill in creating and optimizing cross-channel campaigns
• Hands-on experience with an ESP like Iterable, Braze, or similar, and a CDP such as Tealium or Segment
• Working knowledge of handlebars, liquid logic, JSON, and connected content or data feeds for creating personalized email campaigns
• Analytics skills to pull, analyze, and present actionable insights. Experience running A/B tests and experiments
• Ability to partner with technical teams to define, test, and refine campaign triggers, event data schema, and evergreen workflows
• Highly organized with strong documentation skills
• High emotional intelligence with a “no task too small” mindset and a startup mentality, able to adapt quickly to new challenges and opportunities
• Candidates must be located in one of the following states to be considered eligible for employment: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, WI

Responsibilities

• Manage day-to-day campaign production, including execution, QA, and reporting across multiple channels (email, SMS, pop-ups, and landing pages)
• Team up with engagement and data tech teams to fill reporting needs
• Assist with managing the lifecycle platforms, including troubleshooting, to ensure optimal platform performance
• Building, setting up, and deploying simple to complex automated lifecycle journeys and campaigns across email and SMS notification channels within the Iterable platform
• Manage documentation for detailed learner journey flows, personalization data, and testing
• Collaborate with the Product, Engineering, Corporate Partner Success and Academic Partner Success teams to support development of solutions for increasing learner engagement, onboarding new corporate/academic partners and launching new education programs
• Execute testing and segmentation strategies that continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
• Identify new opportunities to drive learner engagement through new technologies or optimizations within our product

Preferred Qualifications

• Background in a B2B2C environment, utilizing Salesforce Data Cloud and/or Marketo
• Background with learner engagement
• Spanish-speaking

Benefits

• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• Access to 2,800+ online certificate and degree programs through our Step Forward program