Marketing Operations Manager

Summary

Join Nextech, a leader in specialty healthcare technology solutions, as their Marketing Operations Manager! This fully remote role, based anywhere in the US, focuses on optimizing marketing and sales systems and processes. You will build automated marketing programs, manage the marketing tech stack, ensure data accuracy, and collaborate with cross-functional teams. The ideal candidate possesses extensive experience in marketing operations and automation, particularly with HubSpot and Salesforce. Nextech offers competitive pay, a generous bonus structure, excellent healthcare, and a comprehensive wellness program.

Requirements

• 5+ years of experience in a Marketing Operations, Marketing Automation, or Marketing Technology role, preferably in B2B SaaS
• Expert-level experience in HubSpot, including familiarity with system administration and managing system integrations
• Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms
• Strong understanding of email marketing, segmentation, and data management
• Exceptional organizational and cross-functional leadership skills
• Excellent written and verbal communication skills
• Deep analytical skills and demonstrated ability to think strategically about complex issues
• Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines

Responsibilities

• Own the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability
• Ensure our marketing database is accurate and properly segmented, maintain data hygiene, and align with the overall go-to-market strategy
• Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow
• Create, track, and manage lead and activity workflow automation from HubSpot to Salesforce to ensure Marketing delivers contributions to Sales pipeline
• Ensure quality and integrity by creating, documenting, and measuring lead generation automation workflows, QA processes, and SLAs across the entire lead lifecycle process
• Optimize marketing automation to ensure seamless data flow among our systems and platforms
• Collaborate with the Marketing team on the ideation, implementation, and measurement of omnichannel nurture strategies across the entire prospect-to-customer journey
• Develop and operate reporting dashboards to provide real-time insights into campaign performance

Preferred Qualifications

Experience with BI tools such as Tableau and Power BI preferred

Benefits

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• ICREATE Employee Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options