Lifecycle Specialist

Summary

Join Leadtech's Paid Marketing Team as a Lifecycle Specialist and contribute to the success of our mobile applications. You will design and execute push notification strategies, automate customer journeys, and analyze campaign performance. Collaboration with cross-functional teams is key to developing integrated marketing campaigns. This role requires strong analytical skills, experience with mobile push notification tools, and a data-driven mindset. Leadtech offers a flexible work environment, comprehensive benefits, and opportunities for growth and development.

Requirements

• 3+ years of Lifecycle (Mobile app push notifications) marketing experience (iOS and Android)
• Strong analytical skills and data driven mindset with proven ability to make decisions based on data
• Experience in mobile app push notifications campaign management
• Experience using Mobile push notification tools such as OneSignal, Firebase
• Strong understanding of customer behavior and segmentation
• Excellent communication and collaboration skills
• Proven knowledge of data analysis tools (Amplitude, BI tools)
• Experience with A/B testing and experimentation
• Strong strategic skills focused on mobile customer journey
• Keeping up to date on current lifecycle marketing trends and standard processes
• Proficient in Excel

Responsibilities

• Design and execute mobile application push notification strategies and campaigns that increase customers engagement, satisfaction and revenue
• Automate customer journeys
• Monitor and analyze campaign performance to optimize results and ROI
• Weekly and monthly reporting of channel performance
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Keep up to date on the industry with new features, technology and AI
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Benefits

• Growth and career development
• Flexible career path with personalized internal training and an annual budget for external learning opportunities
• Work-Life balance
• Flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office
• Free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!