Lifecycle Marketing Associate

Summary

Join AtoB as a Lifecycle Marketing Associate and contribute to the design, execution, and optimization of multi-channel lifecycle campaigns. You will leverage your analytical skills and experience with lifecycle marketing tools (HubSpot preferred) to create engaging customer journeys. This role is crucial for improving customer retention, engagement, and lifetime value. You will collaborate with various teams, manage marketing platforms, analyze campaign performance, and report on key metrics. The ideal candidate possesses strong analytical and communication skills and experience in lifecycle marketing and campaign management. Remote work is available in Los Angeles, CA, or San Francisco, CA.

Requirements

• Bachelor’s degree in marketing, communication, business, or a related field
• 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting
• Experience with HubSpot (preferred) or similar marketing automation platforms
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills, attention to detail, and the ability to manage multiple projects
• Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite

Responsibilities

• Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn
• Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments
• Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals
• Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation
• Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement
• Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives
• Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns
• Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications
• Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards
• Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement
• Maintain marketing collateral and ensure consistency across channels

Preferred Qualifications

Experience working in a high-growth startup or tech environment (fintech or FAANG preferred)

Benefits

Open to remote work in Los Angeles, CA, or San Francisco, CA