Lifecycle Marketing Strategist

Summary

Join Jobber's Marketing department as a Lifecycle Marketing Strategist and orchestrate ideal customer experiences. You will influence strategies for acquiring, activating, retaining, and expanding users across platforms, supporting customer referral and review efforts. Responsibilities include mapping customer journeys, developing personalized programs, using data for insights, partnering with stakeholders, and establishing key metrics. You will need direct marketing experience, strong communication skills, data analysis abilities, and collaborative spirit. Jobber offers a competitive compensation package, including extended health benefits, retirement savings plan matching, stock options, and a dedicated Talent Development function.

Requirements

• Have direct marketing experience building highly personalized, customer programs and campaigns that deliver business results
• Be able to see strategies all the way through to implementation and learn how to improve on it next, striving for best in class experiences
• Be a strong communicator who can effectively share the story behind your work in ways that will resonate with the Jobber team, customers, and partners
• Be able to digest ambiguous data, ask the right questions, communicate and action critical insights
• Be passionate about delivering extraordinary customer experiences while simultaneously balancing business objectives
• Be highly collaborative and experienced in working with a diverse group of stakeholders across the organization to create and execute against shared goals
• Be able to stay organized in a fast-paced environment

Responsibilities

• Own aspects of and support in the strategy and implementation of programs that effectively move customers through the customer journey
• Map and audit end-to-end experiences to identify opportunities and critical issues
• Develop and drive hyper-personalized multi-channel programs and experiments that deliver effective customer communications to the right customer at the right time
• Use data and insights to identify opportunities for new campaigns or always-on programs, target segments, and personalization
• Partner with a variety of stakeholders from Marketing, Growth, Business Operations, Business Analytics, Sales, and Customer Success to develop and deliver on shared goals
• Establish and own a variety of metrics related to the different areas of the customer journey
• Analyze data from various sources to identify impact, behaviours, and show we are incrementally learning with everything we do
• Represent Lifecycle Marketing across the organization while helping to elevate the Lifecycle practice at Jobber

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
• A dedicated Talent Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family
• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet
• To work with a group of people who are humble, supportive, and give a sh*t about our customers