Senior Associate, Product Marketing

Summary

Join Housecall Pro as a Senior Associate, Product Marketing, and craft compelling product positioning and go-to-market strategies for our payroll and accounting products. You will collaborate with cross-functional teams, translate technical features into customer benefits, and drive product awareness and engagement. Leveraging your analytical skills and marketing expertise, you will develop and optimize marketing strategies to showcase how our tools simplify business operations for our Pros. You will use customer insights to create narratives that resonate with small businesses and highlight the value of our features. This role requires a Bachelor's degree in a related field and 3+ years of experience in product marketing. Housecall Pro offers a generous benefits package including health insurance, 401k, paid time off, and equity.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• 3+ years of experience in product marketing or a related field
• Proven ability to develop and execute go-to-market strategies

Responsibilities

• Develop and execute go-to-market strategies for new product launches, offerings and features
• Collaborate with product teams to understand product features and translate them into clear customer benefits
• Create compelling product messaging and positioning to differentiate our company's offerings in the market
• Conduct market research to stay informed about industry trends and competitor activities
• Develop sales enablement materials, including product guides, presentations, and training sessions
• Coordinate with the Marketing team to create and execute integrated marketing campaigns that drive product adoption
• Analyze product performance metrics and customer feedback to refine marketing strategies
• Assist in the planning and execution of product-related events and webinars
• Collaborate with the Sales team to ensure they have the tools and information needed to effectively sell the products
• Monitor and report on the success of product marketing initiatives

Preferred Qualifications

• Strong understanding of product lifecycle management and marketing principles
• Excellent communication skills, with the ability to convey complex information clearly
• Experience with marketing fintech or business solutions products such as payroll systems, accounting software, payment processing, consumer financing, or employee benefits
• Familiarity with tools that streamline small business operations, including integrated time tracking, compliance alerts and bookkeeping support

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits