Product Marketing Associate

Summary

Join ChowNow as a Product Marketing Associate and contribute to the successful launch of critical features and inform the product roadmap. This collaborative role involves working closely with cross-functional teams, including Product, Sales, Customer Experience, and Marketing. You will support all product squads serving both restaurants (B2B) and diners (B2C), crafting compelling messaging, developing briefs, and creating enablement materials. As a product and customer expert, you'll conduct market research to inform go-to-market strategies and the product roadmap. This remote position reports to the Senior Lifecycle & Product Marketing Manager. ChowNow values diversity, teamwork, and mutual respect, offering a supportive and inclusive work environment.

Requirements

• 2+ years of experience in marketing, preferably in SaaS or a related field
• Proven track record of developing effective project briefs and executing marketing campaigns that drive measurable outcomes
• Experience with survey tools (ex. Typeform, Ballpark, Qualtrics, SurveyMonkey)
• Self-motivated problem solver, who thrives in ambiguity
• Highly organized and accountable, with an exceptional attention to detail
• Thrive in a collaborative, fast-paced environment and can manage multiple projects simultaneously
• Passionate about supporting small businesses and resonate with ChowNow’s mission to empower independent restaurants

Responsibilities

• Support the successful execution of product and feature go-to-market strategies that drive awareness and adoption
• Drive continued adoption and optimization of existing products in collaboration with Marketing Lifecycle, Product, and Customer Experience teams to improve customer stickiness
• Support all product squads in service of restaurants (B2B) and diners (B2C)
• Craft compelling messaging
• Develop effective briefs for internal and agency creative partners
• Support the development of enablement materials for customer-facing teams including case studies and one-pagers
• Perform market research by conducting customer surveys and interviews to inform go-to-market strategies and the product roadmap
• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• Build a deep understanding of ChowNow’s products and key restaurant partner segments
• Establish strong relationships with cross-functional teams, including product, sales, customer experience, and marketing
• Begin supporting ongoing go-to-market efforts for any in-progress product launches or feature enhancements
• Review go-to-market documentation and begin to formalize a plan to audit, update, and create templates for future launches
• Develop and deliver a plan to templatize go-to-market documentation including launch playbooks, messaging architecture, and other key artifact documents
• Support the execution of customer case studies and testimonials in partnership with the Marketing Content Manager
• Support the Sr. Marketing Manager, Demand Gen on sales enablement efforts such as product demo video scripting and recording
• Lead all product marketing survey set up and execution, inclusive of reporting on completions, synthesizing feedback
• Develop and execute a research plan to conduct primary market research via prospect, customer, and stakeholder interviews and surveys
• Analyze competitor positioning and market trends to identify opportunities for differentiation and improved customer engagement
• Lead a competitive audit and join Competitive Intel Taskforce team to support Sales Team resources
• Lead the execution of a Tier 3 go-to-market strategy for a new product or feature
• Support content updates on key product landing pages to expand educational content and improve organic search opportunities

Benefits

• Expected Base Salary Range: $64,000 - $84,750 depending on candidate location
• Ongoing training and growth opportunities
• A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
• Rock solid medical, dental, and vision plans
• Mental Health Coverage - we offer several programs to support your mental health and wellness goals
• Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
• 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave
• 401(k) Matching
• Employer-contributing student loan assistance program or continuing education reimbursement program
• Commuter benefits (including Uber Pool)
• Employee Stock Incentive Plan
• Pet insurance for your fur babies
• Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly
• Enough freedom to spread your wings while still holding you accountable