Lifecycle Operations Specialist

Summary

Join Collectors, a leading innovator in collectible technology, as their Lifecycle Operations Specialist! This role, based in Santa Ana, CA or Jersey City, NJ (with remote/hybrid options considered), centers on delivering personalized marketing communications at scale. You will leverage Salesforce Marketing Cloud and Talon.One to manage campaigns, optimize performance, and drive customer engagement. The ideal candidate possesses 3-5 years of lifecycle marketing experience, expertise in marketing automation tools, and strong analytical skills. Collectors offers a competitive salary, comprehensive benefits, and a fun work environment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of proven experience in lifecycle marketing, marketing CRM, marketing campaign management, marketing operations, or related functions
• Demonstrated expertise in working in marketing automation tools, promotion automation platforms, and CRM marketing technology required
• Strong analytical skills and experience with data-driven decision-making, including proficiency in customer data analysis, LTV modeling, customer reinvestment and payback analysis, segmentation
• Detail-oriented mindset with a strong focus on accuracy and quality of work
• A team player, with a strong track record of cross-functional partnership
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Excellent communication skills, both written and verbal, with the ability to present complex data and concepts in a clear and concise manner

Responsibilities

• Work closely with campaign owners on end to end promotional delivery: understand their business goals, target audience, and key performance indicators, and communicate campaign progress and results effectively
• Assist our Advertising Partnerships manager through the ownership and operation of our booked advertising business through targeted email campaigns, custom email-oriented email solutions, and more
• Continuously monitor and optimize email and push campaigns to improve their performance. Analyze data and make performance-based recommendations for enhancements. Generate regular reports to track campaign performance, providing insights and recommendations to campaign stakeholders
• Provide insights and best-practices to campaign stakeholders from a lifecycle marketing perspective to guide promotional strategy and decisions to enhance the customer experience
• Strategize, plan and execute upon various automated journeys across the customer lifecycle, supporting various areas of the business
• Assist in the execution of promotional campaigns by taking full advantage of the capabilities of Salesforce Marketing Cloud and Talon.One platforms. Configure and set up campaigns ensuring accurate implementation of promotional terms and conditions
• Develop exportable audiences by leveraging enhanced segmentation capabilities available in Salesforce Marketing Cloud for ingestion into Talon.one for customer-level promotional eligibility
• Work directly with the Senior Manager, CRM to define goals, benchmarks, and KPIs for growth campaign performance
• Plan and execute A/B testing methods within all campaigns to identify winning variations, utilizing testing platforms and statistical analysis to validate hypotheses and make data-driven decisions
• Stay updated on industry trends, best practices, and emerging Lifecycle Marketing techniques, and proactively apply this knowledge to drive continuous improvement and innovation
• Support the Senior Manager, CRM with day-to-day management of email, push notifications & promotions as need
• Other related duties as assigned

Preferred Qualifications

• Experience working with Salesforce Marketing Cloud is strongly preferred
• Passion for collecting or interest in learning more about the hobby

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
• Bonuses, commissions, or other forms of compensation (details available from recruiter)