Link Builder

Summary

Join our team as an Off-page SEO specialist and contribute to enhancing our website's search engine rankings and organic traffic. You will collaborate with the SEO team to develop and execute link-building campaigns, build relationships with industry professionals, and promote content across various platforms. Your responsibilities include identifying and securing high-quality backlinks, conducting competitor analysis, and reporting on key off-page SEO metrics. You will need a solid understanding of SEO principles and techniques, excellent communication skills, and proficiency in SEO tools. Experience in SEO or digital marketing is preferred but not required. This role offers the opportunity to stay updated on the latest industry trends and contribute to the overall success of our SEO strategies.

Requirements

• Possess a solid understanding of search engine optimization (SEO) principles and techniques
• Demonstrate familiarity with off-page SEO strategies, including link building, content promotion, and social media engagement
• Exhibit excellent written and verbal communication skills
• Show proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Google Trends, Semrush)
• Possess strong attention to detail and organizational skills
• Be able to work independently and collaboratively in a team environment

Responsibilities

• Collaborate with the SEO team to identify link-building opportunities and execute link-building campaigns. This includes prospecting for relevant websites, reaching out to website owners, and securing high-quality backlinks
• Conduct outreach to bloggers, influencers, webmasters, and industry professionals to establish relationships, promote content, and acquire backlinks. Maintain a database of contacts and track communication progress
• Assist in promoting content assets such as articles, blog posts, infographics, and videos across social media platforms, forums, and online communities to drive traffic and generate backlinks
• Identify posting opportunities on relevant websites and blogs. Write or coordinate the creation of high-quality guest posts, ensuring they align with the website's content and objectives
• Conduct competitor research to identify their off-page SEO strategies and link-building activities. Analyze their backlink profiles and identify opportunities to replicate or surpass their efforts
• Monitor and analyze key off-page SEO metrics using tools such as Google Analytics, and Semrush. Prepare regular reports on the performance of off-page SEO efforts, including backlink acquisition, traffic growth, and keyword rankings
• Keep up-to-date with the latest industry trends, algorithm updates, and best practices in off-page SEO. Continuously expand your knowledge and share insights with the team to enhance overall SEO strategies

Preferred Qualifications

• Have basic knowledge of HTML, CSS, and web technologies
• Have experience in SEO or digital marketing