Link Building Specialist

Summary

Join Rankings.io, a digital agency specializing in law firm growth through SEO, as a Link Building Specialist. You'll collaborate with the Link Building Manager to develop and execute off-site SEO strategies, focusing on building authoritative backlinks, managing guest posting, and leading targeted outreach campaigns to enhance client visibility and domain authority. This role involves researching competitor backlink profiles, executing off-site SEO strategies, building relationships with webmasters, conducting outreach, auditing client backlink profiles, optimizing content, and monitoring campaign progress. You'll also be responsible for auditing vendor deliverables and proactively flagging issues to the Link Building Manager.

Requirements

• Solid understanding of SEO principles, with specific expertise in off-site SEO and link acquisition
• Proven experience managing and executing outreach campaigns in an agency or in-house setting
• Comfortable using SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
• Ability to craft compelling outreach messages that earn responses and placements
• Familiarity with SEO content writing and editing for link building purposes
• Highly organized with strong attention to detail and ability to work independently
• A passion for digital marketing and a constant desire to stay ahead of SEO trends

Responsibilities

• Research and analyze competitor backlink profiles to discover high-value linking opportunities
• Execute off-site SEO strategies, including guest post outreach, local backlink acquisition, and citation building
• Build and manage relationships with webmasters and site owners for placement opportunities
• Conduct outreach via email and social platforms to secure links on relevant, authoritative websites
• Audit client backlink profiles using Ahrefs, SEMrush, and other SEO tools to identify gaps or harmful links
• Optimize and review content for relevancy, user intent, and SEO best practices
• Monitor, report, and track outreach progress and acquired backlinks
• Audit vendor deliverables for quality and alignment with campaign goals
• Proactively flag issues or trends to the Link Building Manager to improve strategy

Benefits

• Unlimited paid time off (PTO)
• 100% employer-paid health insurance
• 3% Simple IRA match