Product Marketing Director

Summary

Join CookUnity's Brand Marketing team as a Product Marketing leader to drive the positioning, adoption, and use of our expanding product suite. You will own the development of a detailed customer lifecycle journey and lead the product GTM process. Collaborate with Product, Portfolio, Chef Success, Growth Marketing, and Business Operations teams. This role requires a deep understanding of customer needs and the ability to craft compelling propositions. You will lead and integrate across owned, earned, and paid channels to build brand presence. The ideal candidate is a customer-obsessed marketer with 7+ years of experience and a proven track record of success.

Requirements

• 7+ years of product marketing experience with proven ability to develop effective and impactful strategies that fuel business growth and brand affinity
• Experience at premium consumer and/or technology brands with a track record of launching captivating product marketing work
• Growth mindset and entrepreneurial spirit, operating with a bias for action and will to figure things out with minimal oversight
• A skillful communicator and analytical thinker who can turn insights and strategy into inspiring storytelling and customer value
• Highly collaborative and comfortable partnering, influencing, and aligning with cross-functional partners including those in technical roles
• Experience and high degree of comfort executing and thriving in a fast-paced environment
• BA/BS Degree

Responsibilities

• Lead the “Brand Experience Squad” with ownership for product marketing and all strategies/initiatives related to increasing product comprehension, differentiation, product/feature adoption, retention, and customer LTV
• Work to deeply understand our customers and their needs, utilizing these insights to inspire/drive future product roadmaps in support of exceeding customer expectations, supporting company positioning, and achieving best in class product benchmarks
• Partner with product, portfolio, and chef success to position current and future offerings to reinforce CookUnity’s marketplace ambitions and maximize audience resonance
• Lead the development of a clear, compelling narrative framework, defining the role of our digital product, features, meals, and chefs in aligning/reinforcing CU overall positioning
• Lead (and refine) our launch process (intake, prioritization, calendar, seasonal releases, etc) to drive more efficient & impactful product marketing GTM (awareness, understanding, adoption, engagement)
• Monitor and report on key metric performance, including but not limited to product launch performance (conversion rate, first-month sales, repeat purchase rate), customer retention rates, and customer satisfaction (ratings & reviews, NPS, satisfaction surveys)
• Lead an emerging creator LTO strategy partnering with top talent profiles to extend our reach and relevance among high value audiences
• Ensure priority products and their distinct value to customers are present and highlighted in all marketing across Growth and Brand activations
• Own the continued development, refinement, and activation of a comprehensive user journey, considering all possible touch points for engagement and merchandising

Preferred Qualifications

• 3+ years people management experience
• MS/MBA Degree
• Experience with marketplace brands or working across consumer and creator audiences is a plus

Benefits

• Health Insurance coverage
• 401k Plan
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!