Manager

Summary

Join Keyfactor as the Global Campaigns & ABM Manager, where you will plan and execute global marketing campaigns and account-based programs to drive new customer acquisition and growth. Collaborate with cross-functional teams, including product marketing, corporate marketing, field marketing, and sales, to ensure alignment with market opportunities and achieve measurable results. This role requires hands-on experience in multi-channel campaigns, ABM frameworks, and delivering results across key account segments. You will manage campaign deployment across various channels, analyze performance, and provide data-driven recommendations. The position also involves contributing to testing new approaches and coordinating with regional teams to adapt global campaigns for local needs. Keyfactor offers a remote work opportunity (EST or CST) and a supportive culture focused on professional growth.

Requirements

• 2–4 years of experience in B2B marketing, with a focus on campaign management and ABM
• Demonstrated success managing integrated marketing campaigns that support pipeline and revenue goals
• Ability to analyze campaign performance and optimize based on key metrics
• Proven ability to work across marketing, sales, and operations to align and execute campaigns
• Strong project management skills with the ability to manage timelines, deliverables, and multiple stakeholders
• Hands-on experience with marketing automation platforms (e.g., HubSpot), CRM tools (e.g., Salesforce), ABM platforms (e.g., 6sense) and project management tools (e.g., Asana)
• Clear communicator with the ability to present insights, coordinate stakeholders, and execute with precision
• Applicants must hold US citizenship or US permanent resident status

Responsibilities

• Manage the execution of global campaigns by aligning audience segments, messaging, and offers to drive engagement, measurable impact, and qualified pipeline from priority accounts
• Manage the implementation of tailored ABM programs that engage specific target segments and support pipeline creation across new and existing accounts
• Work closely with product marketing, sales, field marketing, and RevOps to ensure campaign components are aligned with organizational priorities and go-to-market strategy
• Manage campaign deployment across digital, social, email, and web channels, ensuring message consistency and channel alignment for target accounts
• Collaborate with Marketing Ops and RevOps to evaluate campaign performance and make data-informed adjustments to improve results
• Deliver campaign performance reports and insights to key stakeholders, translating results into actionable recommendation
• Contribute to testing new channels, tactics, and content formats to improve campaign effectiveness and audience engagement
• Coordinate with regional teams to adapt global campaigns for local needs

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month). Please note that this benefit is subject to change
• Comprehensive benefit coverage globally
• Generous paid parental leave globally
• Competitive time off globally
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology
• The Keyfactor Alliance Program to support DEIB efforts
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off
• Monthly Talent development and Cross Functional meetings to support professional development
• Regular All Hands meetings – followed by group gatherings