Manager, Direct Marketing

Summary

Join Reliance Health, a company revolutionizing healthcare in emerging markets, as their Manager, Direct Marketing. Lead a team driving customer acquisition through offline channels, planning and executing events, partnerships, and on-ground activations. Increase brand visibility and engagement with targeted, face-to-face marketing. The ideal candidate is a hands-on marketing leader with field team management experience and a proven track record of delivering measurable results from direct campaigns. You will develop and manage a calendar of high-impact offline marketing initiatives, refine strategies based on data, and collaborate with cross-functional teams. Reliance Health offers a competitive salary and benefits package, including a remote-first environment, premium health insurance, and unlimited leave.

Requirements

• At least 5-7 years of experience in direct marketing, field marketing, or offline marketing, with at least 2 years in a managerial role
• Demonstrated success planning and executing offline marketing campaigns, including events, activations, and partnerships
• Proven ability to deliver measurable business outcomes (e.g., leads, signups, or revenue) through face-to-face marketing
• Strong knowledge of consumer behavior in key markets and how to design locally relevant activations
• Strong project management skills and ability to manage multiple initiatives and teams simultaneously
• Great communication and interpersonal skills for working across teams and representing the brand externally

Responsibilities

• Lead the planning and execution of direct marketing campaigns across all our active markets, focusing on activations that drive awareness and customer acquisition
• Manage the direct marketing team to ensure campaigns are executed on time, within budget, and to expected standards
• Develop and manage a calendar of high-impact offline marketing events, activations, and partnerships aligned with business goals
• Use performance data and field insights to refine direct marketing strategies and improve ROI
• Ensure all brand touchpoints in direct marketing channels are consistent, engaging, and aligned with our brand voice
• Identify and explore new opportunities for on-ground engagement, partnerships, and brand presence
• Collaborate with Product, Growth, and other brand teams to ensure alignment between offline and digital campaigns
• Track, report, and analyze campaign results using relevant KPIs to inform future efforts and team performance

Benefits

• Remote-First Environment
• Work from anywhere while staying connected to a vibrant, collaborative team
• Competitive Salary and Benefits
• We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded
• Premium Health Insurance
• Comprehensive health coverage for you and your family, because your well-being comes first
• Unlimited Leave
• Take the time you need when you need it—no limits, no questions
• Meaningful Impact
• Play a key role in transforming customer experiences and shaping healthcare innovation
• Collaborative Work Culture
• Join a supportive, inclusive, and team-focused environment that celebrates diversity
• Growth Opportunities
• Access tools, mentorship, and resources to elevate your skills and career
• Learning & Development Allowance
• We provide an allowance to support your ongoing professional growth and skill enhancement