Manager, FP&A

Summary

Join Thrive Market as a Finance Manager to oversee marketing spend and optimize it relative to customer lifetime value. Partner with the CMO and marketing leadership to analyze marketing ROI and leverage predictive models to drive strategic changes. Ensure profitable member growth within an LTV/CAC framework. You will report and analyze growth campaigns, spend by categories and channels, and create a customer quality scorecard. Perform ad-hoc financial analysis and build financial models to inform strategic decisions. This role requires strong analytical skills and proven leadership experience, working cross-functionally with various teams.

Requirements

• 5+ years relevant Finance experience
• Proficiency in business intelligence dashboarding tools like Domo, Tableau, Looker, or similar
• Advanced proficiency with Excel; expert in creating efficient, clean, complex, and dynamic financial models
• Ability to create very strong partnerships cross-functionally
• Ability to work under pressure, often in a deadline-driven environment, and ability to perform several tasks concurrently
• Must possess excellent critical thinking, problem-solving skills, and superior attention to detail
• Ability to communicate clearly and concisely, verbally and in writing
• If remote, willingness to travel up to 4 times per year or as required by the business (~5%)

Responsibilities

• Establish and maintain active and effective communication and relationships with cross functional partners on the Marketing team and executives
• Evaluate and drive membership growth and marketing efficiency by establishing CPA and LTV targets, monitoring weekly performance, and provide data driven insights to help optimize marketing spend
• Evaluate and monitor spend across various acquisition channels (Meta, YouTube, Podcasts, etc.) as well as member engagement and conversion rates across channels
• Track historical and forecast forward looking Customer Lifetime Value by partnering with Marketing and Data Science teams and assure we are providing highly accurate projections and adhering to a framework that sustains profitable growth
• Evaluate CRM campaigns and effectiveness on driving incremental sales
• Assist in evaluating A/B tests that impact the member acquisition funnel and first order conversion to help drive incremental LTV
• Assist in the development and monitoring of customer segments and partner with the Marketing team to understand effective CRM strategies by customer type
• Evaluate how future acquisition strategies will change the mix of active members and implications on forecasted customer engagement and renewal rates
• Own the month end close process
• Streamline the financial and KPI reporting process to provide accurate and timely information
• Assist in various ad-hoc analysis and strategic projects as they arise

Preferred Qualifications

• Prior experience in e-commerce or CPG
• Familiarity with CRM strategies and web analytics tools such as Amplitude, Google Analytics
• Prior experience with NetSuite and Adaptive Planning
• Familiarity with PowerBI, data mining techniques, and/or SQL

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform