Manager, Omnichannel Analytics

Summary

Join AbbVie as an Omnichannel Analytics Manager and contribute to the success of the HCP Omnichannel experiences. This hybrid role, based in Irvine, CA (Tuesday-Thursday), involves delivering data-driven insights and recommendations to marketing leaders. You will build and implement analytic plans, translate business requirements into analytics designs, and lead audience-level analytics across various platforms. The position requires strong technical skills, experience with omnichannel analytics, and a collaborative approach. AbbVie offers a comprehensive benefits package, including paid time off, medical/dental/vision insurance, and 401(k).

Requirements

• Bachelor’s Degree with a concentration in marketing/sales/quantitative analysis
• 4+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution)
• 4+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control)
• 4+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics
• 4+ years of demonstrated experience in Omnichannel marketing and analytics, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing
• Strong collaboration, communication, project management and vendor management skills
• High motivation, strong work-ethic and positive attitude while working under tight timelines
• Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.)
• High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment

Responsibilities

• Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences
• Translates business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery
• Supports delivery of Omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel Analytics Manager II/Associate Director
• Lead audience level analytics across 1P, 3P audiences across omnichannel strategic blueprint
• Explores advanced omnichannel analytic solutions, including multi-touch attribution modeling, promptly driving tactic-level media optimization
• Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts
• Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation
• Serve as “experimentation” analytic lead for agile efforts as prioritized
• Support Use Case ideation, value estimation and development
• Own Use Case experiment design and measurement
• Extends winning tests into CORE marketing campaign
• Achieve cross-functional alignments with peers

Preferred Qualifications

• MarTech knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning
• Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data
• Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs