Manager, Omnichannel Analytics

Summary

Join AbbVie's Marketing Analytics and Business Insights (MABI) function as a Manager, Omnichannel Analytics. This key role contributes to building omni-channel analytics capabilities, supporting AbbVie's Patient Services organization. You will design and conduct analytics to optimize the patient experience across various channels, deliver actionable results, and build advanced analytic models. Collaboration with internal and external partners is crucial, as is the creation of insightful dashboards and strategic recommendations. This hybrid role can be based in IL, NJ, or CA, or remote for non-local candidates. AbbVie offers a comprehensive benefits package.

Requirements

• Bachelor’s Degree (Business Administration, Statistics, Economics, Engineering) required, with a concentration in marketing/sales/quantitative analysis
• 5+ years of relevant Marketing Analytics or Omni-Channel measurement experience
• 5+ years of hands-on Data and Analytics experience including SQL and web analytics tools (Adobe or Google)
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills
• Strong abilities to deliver actionable insights by combining data/analytics with research and business trends

Responsibilities

• Serve as a key leader in building measurement plans across all relevant Therapeutic areas to support omni-channel activities for Abbvie Patient Services
• Work with senior leaders in Patient Services to measure the impact of patient care model interactions across the ecosystem of healthcare stakeholders (patient, provider, office Staff, Pharmacy, PBM)
• Provide analytic support around journey/engagement analytics, key performance indicators and optimization of marketing tactics across multiple therapeutic areas and brands
• Build advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics
• Design test-and-learn strategies for A/B and multivariate/statistical tests across digital/CRM channels and other patient care model services to identify causal impact and iteratively improve performance through key learnings
• Collaborate with internal and external partners to deliver digital analytics dashboards and other insights across US product portfolio
• Partner with Business Technology Services (BTS) and Data Strategy teams to design, build, and implement AbbVie’s digital marketing capabilities
• Partner with Media & Customer experience teams to integrate Key Performance Indicators (KPI) across all marketing tactics
• Utilize patient and physician level data to conduct advance modeling including media lift measurement, multi-touch attribution
• Create and deliver clear and actionable measurement results to multiple teams and senior leaders in the Patient Services organization
• Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations
• Execute core analysis with limited supervision directly or via vendors

Preferred Qualifications

• Master’s Degree
• Experimental Design / Test-and-Learn development
• 3+ years of hands-on experience in R or Python
• Experience in dashboard design and development (Qlik, Tableau, PowerBI etc.) to rapidly share KPIs on campaign/tactic performance
• Pharmaceutical industry experience

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs