Senior Brand Lead

Summary

Join Nuvalent, a leading oncology drug development company, as their Senior Director, Brand Lead. Reporting to the VP of Marketing, you will spearhead brand strategy, execution, and measurement for two key programs. This crucial role involves leading a marketing team, collaborating with cross-functional teams, and developing comprehensive marketing plans. You will be responsible for managing budgets, analyzing performance, and ensuring compliance. The ideal candidate possesses extensive biopharma experience, particularly in oncology, and strong leadership and communication skills. This position offers the opportunity to significantly impact Nuvalent's commercial footprint in oncology.

Requirements

• Bachelor’s degree
• 10+ years biopharma experience including oncology launch experience
• 5+ years commercial oncology experience in the US market including marketing
• Demonstrated organizational skills to manage multiple projects, prioritize effectively and communicate at all levels within the company
• Demonstrated experience in recruiting, on-boarding, managing, coaching, and retaining top talent; ability to lead and mentor multiple direct reports
• Strong knowledge of analytics and operations tools/technologies
• Strong written and verbal communication skills (including presentation skills)
• Up to 20% domestic travel

Responsibilities

• Recruit, onboard, integrate, retain, develop, and motivate the Marketing Team consisting of multiple direct reports, including regular performance feedback
• Collaborate with commercial leadership on the development of the commercialization strategy and ensure that required policies, procedures, and infrastructure are in place
• Own brand positioning, branding, campaign, and core messaging
• Lead cross-functional teams to successfully develop and execute brand planning process, including brand strategy, budgets, prioritization of appropriate tactics, and a strong KPI measurement plan
• Develop HCP and patient multichannel marketing tactical plans for key branded activities, driven by a deep understanding of market dynamics to achieve key business objectives
• Develop promotional materials across multiple channels including personal and non-personal channels
• Work closely with Medical, Legal, and Regulatory to establish and maintain a collaborative review process that serves the needs of the brands and mitigates regulatory and legal risk
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized to improve impact
• Function as thought leader for market and therapeutic area understanding across the organization
• Align with the Strategic Engagement Team on the peer-to-peer education strategy
• Develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and websites using a data/insight driven approach
• Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; ensure awareness and education of key internal stakeholders
• Lead development and implementation of competitive readiness plans across all aspects of the commercial organization
• Oversee the planning and execution of brand commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the Brand Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
• Effectively contribute to short and long-term brand forecasting
• Partner with training and sales leadership to optimize the development and utilization of personal promotion resources and ensure appropriate rollout to field teams; deliver field force training and communications as needed
• Collaborate with sales and field medical leadership to optimize engagement with customers and adapt field operations (e.g., targeting, territory alignment) as necessary
• Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables
• Ensures compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions

Preferred Qualifications

MBA or equivalent degree