Manager, Omnichannel Analytics

Summary

Join AbbVie as an Omnichannel Analytics Manager and contribute to the success of our HCP Omnichannel experiences. This hybrid role, based in Mettawa, IL (with remote options), involves designing and implementing analytics plans to optimize omnichannel promotional performance across the Immunology franchise. You will translate business requirements into analytics solutions, lead audience-level analytics, and partner with cross-functional teams. The ideal candidate possesses strong technical analytics skills, omnichannel expertise, and experience with A/B testing and multi-touch attribution modeling. This position offers a competitive compensation package, including paid time off, medical/dental/vision insurance, and 401(k), along with participation in short-term and long-term incentive programs.

Requirements

• Bachelor’s Degree with a concentration in marketing/sales/quantitative analysis
• 4+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution)
• 4+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control)
• 4+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics
• 4+ years of demonstrated experience in Omnichannel marketing and analytics, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing
• Strong collaboration, communication, project management and vendor management skills
• High motivation, strong work-ethic and positive attitude while working under tight timelines
• Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.)
• High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment

Responsibilities

• Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences
• Translates business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery
• Supports delivery of Omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel Analytics Manager II/Associate Director
• Lead audience level analytics across 1P, 3P audiences across omnichannel strategic blueprint
• Explores advanced omnichannel analytic solutions, including multi-touch attribution modeling, promptly driving tactic-level media optimization
• Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts
• Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation
• Serve as “experimentation” analytic lead for agile efforts as prioritized
• Support Use Case ideation, value estimation and development
• Own Use Case experiment design and measurement
• Extends winning tests into CORE marketing campaign
• Achieve cross-functional alignments with peers

Preferred Qualifications

• MarTech knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning
• Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data
• Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs