Manager, Marketing Operations

Summary

Join Omnidian, a B Corp certified company building a sustainable future, as the Manager of Marketing Operations. You will play a key role in optimizing marketing processes, driving measurable results, and contributing to the company's growth in the renewable energy sector. This role involves managing marketing technology, optimizing workflows, conducting data analysis, supporting campaigns, and ensuring budget adherence. You will collaborate with cross-functional teams and report to the VP of Marketing. Omnidian offers a remote work opportunity, competitive compensation, and comprehensive benefits, including health insurance, performance bonuses, equity stake, and professional development opportunities. The ideal candidate possesses 5-8 years of B2B marketing operations experience, expertise in CRM and marketing automation platforms, and strong analytical and collaborative skills.

Requirements

• 5-8 years of experience in marketing operations in a B2B environment
• Proven expertise with CRM systems (Salesforce required), marketing automation platforms (e.g., HubSpot, Marketo), and data analytics tools (e.g., Tableau, Power BI)
• Strong ability to turn data into actionable insights, with a track record of driving measurable improvements in marketing performance
• Excellent communication skills, with the ability to work effectively across departments and influence stakeholders

Responsibilities

• Develop and manage an overall marketing operations strategy and the processes to support the marketing and GTM goals of the organization
• Oversee the marketing technology stack, ensuring seamless integration of tools such as CRM, marketing automation, and analytics platforms
• Manage our website and use WordPress and SEO expertise to ensure a high-performing site with an exceptional UX/UI
• Implement and maintain systems to optimize lead scoring, nurturing, and data management
• Partner with IT and third-party vendors to ensure data security and compliance with privacy regulations (e.g., GDPR, CCPA)
• Develop and refine marketing workflows that enhance efficiency, scalability, and team alignment
• Establish clear documentation and training programs to ensure team members can effectively use marketing tools
• Act as the bridge between Sales and Marketing to optimize lead handoff and pipeline management
• Develop robust dashboards and reports to track KPIs such as lead quality, conversion rates, CAC, LTV, and campaign performance
• Conduct data analysis to identify trends, patterns, and opportunities for optimization and improvement within marketing campaigns and strategies
• Provide actionable insights that inform strategic decisions and improve marketing ROI
• Regularly audit and clean marketing and lead data to ensure accuracy and consistency
• Collaborate with cross-functional teams, including sales, client success, and BI, to ensure alignment of marketing operations initiatives with business objectives
• Lead event marketing planning, budgeting, logistics, and execution; and report on success metrics that inform future event support
• Partner with the broader marketing and data teams to support the execution of data-driven campaigns, including case studies, webinars, etc
• Analyze campaign performance and provide recommendations for optimization
• Introduce innovative strategies to improve audience engagement and pipeline growth
• Strengthen and improve the effectiveness of the overall lead flow process to eliminate waste/leakage, accelerate accuracy and speed to assessment
• Closely manage the marketing operations budget, ensuring resources are allocated effectively across tools and initiatives, and always to budget
• Define and monitor metrics for success, building detailed performance reports to inform leadership
• Work cross-functionally to align marketing processes with broader business goals

Preferred Qualifications

• Expertise in management of data and warehousing / organizing for efficiency (in Google Drive or similar)
• Familiarity with Account-Based Marketing (ABM) tools and omnichannel strategies
• Knowledge of data privacy regulations and compliance best practices
• Past experience with event sponsorships, contracting, and activations
• Design acumen (Adobe)
• A proactive learner who stays ahead of industry trends and continuously seeks to improve processes

Benefits

• All of our roles offer the opportunity to work remotely
• If you are in the Seattle, WA area, we offer a vibrant and creative co-working space in the heart of downtown Seattle
• We prioritize applicants near one of our employee clusters and offer one or more local gatherings per year
• We provide outstanding benefits that we are continually improving upon, including family medical, dental, vision, disability, parental leave, 401(k) administration, thoughtful PTO, and paid sabbatical leave after four years
• We offer a competitive total compensation package that includes monthly health insurance premiums, quarterly bonus and long-term stock options for every employee
• 100% of health insurance monthly premiums for employees, and 50% for dependents
• Up to 15% performance bonus, eligibility begins after 90 days
• Equity Stake: stock options
• Up to $500 annual learning reimbursement