Manager, Paid Media

Summary

Join Starry, a company committed to providing simple, transparent, and delightful internet access, especially to underserved communities. We are seeking a part-time Contractor to manage our paid media budget. This role involves owning the strategy and execution of various ad campaigns across platforms like Google Search, YouTube, and social media. You will build, launch, and optimize campaigns to meet performance KPIs, develop keyword strategies, and manage conversion tracking. Regular reporting and insightful presentations to stakeholders are crucial. The ideal candidate will have extensive experience managing significant ad budgets and possess strong analytical and communication skills.

Requirements

• 3–5+ years of experience managing Google Ads and Meta campaigns (Search, Display, Meta Feed/Stories)
• Proven track record in improving ROAS and lowering CPA through structured experimentation
• Strong proficiency with Google Analytics 4, Google Tag Manager, and campaign attribution modeling
• Experience managing $50K–$200K/month budgets
• Strong ability to analyze data, interpret results, and make data-driven decisions
• Clear communication skills with the ability to present to non-technical stakeholders

Responsibilities

• Own strategy and execution of Google Search, YouTube, Display, and social (Meta, LinkedIn, etc.) ad campaigns
• Build, launch, and optimize paid campaigns to meet performance KPIs (CPA, ROAS, LTV, etc.)
• Develop and test keyword strategies, audience segmentation, and creative variations
• Manage conversion tracking (Google Ads, GA4,) and work with developers or analysts to troubleshoot
• Regularly report on performance and deliver insights to inform budget decisions, channel expansion and promotion efficacy
• Coordinate ad, creative, and landing page A/B testing in collaboration with design and developers

Preferred Qualifications

• Experience in telecom, subscription services, or highly competitive verticals
• Familiarity with tools like HubSpot, Looker, Wisepops, and Google Tag Manager
• Certifications (e.g., Google Ads, Meta Blueprint)