Paid Search Optimization Manager

Summary

Join Viator, a Tripadvisor company, as a Paid Search Optimization Manager I and manage the technical operations of our paid search program. You will be part of a dynamic team, making autonomous decisions and contributing to the company's success. This role involves ensuring seamless operation of data integrations powering paid search bidding strategies, managing projects to enhance the SEM program, and collaborating with various teams. You will leverage your SEM expertise, martech systems understanding, and database management skills to maintain system reliability, identify optimization opportunities, and drive innovation. This hands-on role requires technical proficiency, problem-solving, and strategic thinking to support a multi-million-dollar program. You will be responsible for managing data integrations, monitoring operations, troubleshooting issues, and enhancing SEM performance through data utilization and automation.

Requirements

• Bachelor's degree in a technical or quantitative field (e.g., Computer Science, Engineering, Data Analytics, Marketing Technology)
• 3-4+ years experience working in a data analytics position, preferably in a digital marketing environment
• Understanding of martech platforms and search advertising tools (e.g., Google Ads, SA360)
• Familiarity with database structures and troubleshooting data pipelines
• Proven ability to diagnose and resolve technical issues under time constraints
• Ability to turn complex data into compelling storytelling and actionable recommendations
• Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures
• Experience collaborating with cross-functional teams, particularly data engineers and marketing professionals
• Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making
• Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail
• Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills

Responsibilities

• Manage the day-to-day functionality of data integrations between internal platforms and search tools like Google Ads, SA360 and Big Query
• Monitor daily operations to ensure all data pipelines and integrations are functioning correctly, identifying and resolving issues promptly when they arise
• Troubleshoot and fix broken systems or processes, ensuring minimal disruption to bidding operations
• Manage and document workflows to ensure consistency, transparency, and scalability
• Partner with Data Engineering and Data Science teams to build and refine processes and database queries that inform SEM bidding strategies
• Lead projects to enhance SEM performance through better utilization of data, automation, and technology
• Conduct root cause analyses for operational issues and recommend technical solutions
• Proactively explore emerging technologies, martech tools, and best practices to drive innovation in SEM
• Create technical documentation and workflows to ensure knowledge-sharing and consistency across teams

Preferred Qualifications

Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums