SEM (Paid Search) Manager

Summary

Join our remote-first, international SaaS company as our Google Ads Manager and architect, automate, and scale high-performing paid-search programs in English and German. Focus on increasing ROI from the media budget through A/B testing and continuous optimization. You will design account architecture, conduct keyword research, craft ad copy, iterate landing pages, run A/B tests, and track key performance indicators. Ensure seamless conversion tracking and stay current with EU privacy rules. This role requires strong Google Ads expertise, proven budget stewardship, and strong analytics skills. We offer a flexible work schedule, remote work opportunities, mental health support, annual company retreats, and a fun, international work environment.

Requirements

• Strong spoken and written German (C2) and English is essential
• 4-6 yrs deep Google Ads expertise; proven stewardship of ≥ €500 k budgets (ideally €1 m+)
• Google Ads certification
• Ability to write, QA and optimise native ad copy
• Strong analytics/BI skills (BigQuery, SQL or advanced Excel)
• Demonstrated success automating and scaling Performance Max

Responsibilities

• Design account architecture, match-type strategy and automated bidding frameworks for search, PMax and remarketing
• Conduct multilingual keyword research; craft high-converting ad copy and extensions
• Iterate landing pages with CRO best practices; brief designers & devs
• Run structured A/B test
• Track and report on CPL, ROAS, funnel velocity and with GA4, Looker Studio and Tableau
• Ensure seamless conversion tracking (Tag Manager/GA4)
• Stay current with EU privacy & consent rules; manage risk and compliance

Benefits

• The chance to work with a very knowledgeable, high-achieving and fun team
• An international, diverse, dynamic and committed work environment
• The opportunity to work remotely, with a flexible work schedule
• Mental Health support with Auntie
• Annual company retreats in sunny locations and team off-sites :)