Manager, Strategic Product Marketing

Summary

Join GenScript as a Strategic Product Marketing Manager and lead key product line services within the Molecular Biology business. This role involves managing the product lifecycle, from definition to launch, gathering customer feedback, and overseeing pricing and market analysis. You will conduct market research, develop marketing materials, and monitor the competitive landscape. Collaboration with R&D, production, and marketing teams is crucial for new product development and go-to-market strategies. The position offers the opportunity to provide on-market support to the commercial team and drive sustainable growth for product lines. Ideally located in Piscataway, NJ, this role also offers remote work flexibility. The estimated salary range is $90,000-$110,000.

Requirements

• Bachelor of Science degree in life sciences or related discipline is required
• 2-5 years’ experience in Product Management & Marketing related roles in the life sciences industry
• Demonstrated ability to conduct market research and develop business cases
• Outstanding written and verbal communication skills are required
• Knowledge of molecular biology service market and gene synthesis
• Track record of success in leading and launching key projects

Responsibilities

• Manage product lifecycle including P&L, market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades
• Lead new/upgraded services from planning and execution to successful launch
• Conduct market research and VoC to identify trends, unmet needs, and opportunities
• Develop customer-facing materials including flyers, videos, webinars, handbooks, white papers, and promotion materials
• Routinely monitors competitive landscape for significant shifts, articulates the implications for the business, and develops appropriate responses
• Provide critical insights and recommendation based on external and internal assessment to drive sustainable growth for product lines
• Work closely with R&D and Production team to develop new products and optimize existing services through customer feedback and market trend analysis
• Collaborate with marketing team to develop GTM strategy for new service offerings, regional campaigns, promotion and initiatives
• Provide on-market support to commercial team

Preferred Qualifications

• Master of Science or PhD degrees in life sciences are desired
• Experience working with CRO is a plus