Product Marketing Manager

Summary

Join Caseware as a Product Marketing Manager and play a vital role in ensuring product success across global markets. You will be the voice of the customer, managing the entire go-to-market process and supporting the product lifecycle for multiple product lines. This high-impact, cross-functional role requires strong communication, problem-solving skills, and a passion for execution. The position offers flexibility with hybrid or remote work options for Canadian residents. You will partner with various teams, create marketing materials, gather customer feedback, and measure campaign impact. Caseware offers a collaborative culture, work-life balance, competitive compensation, and benefits.

Requirements

• 5+ years of product marketing or equivalent experience in B2B SaaS . combined with experience in audit/accounting experience
• Proven experience delivering GTM campaigns and customer-facing assets
• Strong storytelling skills and the ability to simplify complex ideas
• Familiarity with marketing and enablement platforms
• Ability to work across global time zones and functions
• Strong analytical mindset with experience tracking campaign and enablement KPIs
• Complete onboarding across Product, Marketing, and Enablement functions
• Be prepared to deliver a demo for one product line
• Conduct competitive and persona research for assigned product lines
• Deliver positioning brief and first GTM asset bundle
• Audit and contribute to MindTickle sales content
• Participate in sales calls, customer interviews and regional campaign planning
• Implement weekly status reporting to track launches, asset creation and team priorities
• On-time GTM asset delivery and campaign performance
• Engagement with enablement tools and sales team adoption
• Growth in awareness and retention/migration metrics
• Contribution to win/loss insights and competitive intel

Responsibilities

• Partner with Product, Commercial and Regional Marketing to localize GTM strategies
• Define and evolve product messaging, buyer personas and value propositions
• Create campaign collateral: one-pagers, pitch decks, web copy, launch CTAs
• Support critical global product or feature launches annually
• Collaborate with Solutions Consulting to build Mindtickle-based assets
• Contribute to customer storytelling efforts: case studies, testimonials, PR opportunities
• Build awareness by partnering with Content and Creative on whitepapers, blog and social topics
• Gather feedback from sales, customers and the market to inform messaging and roadmap
• Help evolve and maintain buyer journey documentation and regional segmentation inputs
• Measure campaign impact and influence pipeline with data-driven insights

Benefits

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans
• We are driven by impactful work . Your contributions directly affect how our clients manage financial processes and drive their success
• Recognition and rewards matter to us . We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth
• We embrace global opportunities . Work on international projects and collaborate with a diverse, global team