Market Manager

Summary

Join Botanic Tonics as a Market Manager - West and leverage your expertise in the convenience and gas channels of the CPG industry. You will be responsible for developing and executing strategies to boost brand visibility, sales, and distribution across the western region. This role demands strategic thinking, strong relationship management, and effective operational execution to drive market penetration and growth. You will manage distributor relationships, ensure brand consistency, conduct retailer training, analyze market trends, and cultivate strong retailer partnerships. Success in this position requires a proven track record of exceeding sales targets and a deep understanding of local market dynamics.

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• 5 years experience in sales or account management within the convenience and/or gas channels
• 1-3 years of direct management experience
• Strong understanding of local market dynamics and retail distribution channels
• Excellent communication, negotiation, and interpersonal skills
• Results-oriented with a track record of achieving and exceeding sales targets
• Ability to analyze data, draw insights, and make strategic recommendations
• Ability to travel 50-75%

Responsibilities

• Manage and develop relationships with your region’s direct store distributors (DSDs)
• Work closely with DSDs to ensure effective product distribution, timely deliveries, and inventory management
• Ensure the brand is consistently represented according to company guidelines in all retail outlets
• Implement and execute merchandising plans to enhance brand visibility and awareness
• Conduct training sessions for retailers and DSDs to enhance product knowledge and improve sales performance
• Provide ongoing support and resources to ensure successful product placement and sales
• Monitor and analyze market conditions, consumer preferences, and competitor activities
• Provide regular reports and insights to the leadership team on market trends and opportunities
• Cultivate and maintain strong relationships with key local retailers
• Collaborate with retailers to understand their needs, provide product education, and ensure optimal product placement and visibility
• Develop and implement sales strategies to achieve and exceed revenue targets
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats