Market Research Analyst

Summary

Join G2, the leading software marketplace, as a Market Research Analyst specializing in software and technology. You will maintain and curate our real-time taxonomy, conduct research to ensure accurate software categorization, and develop data-driven insights for enterprise buyers. As an authority in your market, you will advise buyers and vendors, contributing to sales efforts and shaping G2's market trends. You will collaborate with the team to produce reports and identify cross-market trends. This role requires strong research, writing, and communication skills, along with experience in software categories. G2 offers a dynamic work environment, flexible work arrangements, ample parental leave, and unlimited PTO.

Requirements

• Experience in specific software categories as a practitioner, researcher or analyst
• Strong research and writing skills, with the ability to produce data-driven stories
• Bachelor’s degree, preferably in a related discipline - or equivalent, relevant work experience
• Fast, continuous learner who can work independently
• Flexible and adaptable, willing to take on new challenges
• Excellent organizational skills and attention to detail
• Strong and open communicator
• Proven ability to work on multiple projects simultaneously
• 2-4 years of professional experience

Responsibilities

• Achieve and maintain category integrity in a defined market. This includes conducting research to ensure software products and associated services are properly categorized, as well as staying on top of trends to proactively evolve categories within our taxonomy
• Serve as the primary internal resource for your categories and work directly with software buyers and vendors in your field
• Educate buyers about how to best select, implement, utilize, and benefit from business solutions via the categories and content you manage
• Advise vendors on categorization and overall representation in the marketplace, as well as educating on G2 market trends
• Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions
• Understand G2’s unique data and information through both intentional research and direct engagement with software and service buyers
• Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings
• Identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes

Preferred Qualifications

• Technology industry analyst or market practitioner with an interest in growing your subject matter expertise
• Committed to sharing your expertise and knowledge, helping to build a market profile that supports G2’s authority in B2B software markets
• Driven by results from supporting external and internal stakeholders, including clients, prospects, sales and marketing
• Has a proven passion for the role that technology plays in business, and how it delivers benefits
• Life-long learner who is curious, asks questions, and brings new ideas to the table
• Self-motivated individual with exceptional writing and verbal skills and an analytical eye to help G2 tell meaningful, data-driven stories and share insights and trends in interesting ways
• Detail-oriented and able to maintain organization across multiple task types

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO