Product Marketing Analyst

Summary

Join DreamHost as a Product Marketing Analyst Consultant and help shape how our products are positioned in the market. You will translate technical capabilities into compelling stories and messaging that resonate with customers. Partner with Product, Marketing, and Sales teams to launch new features and products, drive adoption, and increase revenue. Responsibilities include crafting messaging, competitive analysis, coordinating launches, and creating internal enablement materials. You will conduct market research, gather customer feedback, and analyze product performance data. The ideal candidate has a Bachelor's degree in a related field and 3-5 years of experience in product marketing within the technology or SaaS industry. DreamHost offers a company-issued laptop and the flexibility to work from home during local business hours.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred
• 3-5 years of experience in product marketing, marketing, or a related role, ideally in the technology or SaaS industry
• Exceptional writing and communication skills in English, with the ability to translate technical content into clear, persuasive messaging for broader audiences
• Passion for understanding customers—their needs, challenges, and experiences—and turning those insights into impactful marketing strategies and campaigns
• Comfortable engaging directly with customers and incorporating feedback into marketing efforts
• Strong project management skills; organized, detail-oriented, and able to manage multiple priorities and meet deadlines
• Proven ability to build collaborative relationships across teams and levels

Responsibilities

• Help develop clear, compelling product messaging that communicates the unique value of our services to key audiences
• Define and refine ideal customer profiles and target segments for different products and services
• Identify and test messaging strategies that drive customer acquisition, focusing on attracting new customers and highlighting the unique value of the product/service
• Develop messaging strategies that support customer retention, ensuring ongoing engagement and fostering long-term loyalty
• Work closely with Product teams to understand new features, enhancements, and product releases, and translate that into customer-facing messaging delivered across marketing channels, sales materials, and support documentation
• Support planning and coordinating product and feature launches to ensure alignment with roadmaps and customer needs
• Collaborate with Product, Sales, and Marketing teams to build and execute go-to-market and launch strategies
• Track and report on key performance indicators for launches and product marketing initiatives
• Conduct market research and gather customer feedback to understand user needs, pain points, and buying behavior
• Monitor competitors and industry trends to inform messaging, positioning, pricing, packaging, and product enhancements
• Analyze product performance data to uncover insights that drive strategic marketing and product decisions
• Translate product updates into engaging customer-facing messaging across our dashboard, email, and other channels
• Develop internal enablement materials and tools that equip sales, marketing, and support teams with the resources they need to effectively promote, sell, and educate both customers and prospects
• Support the development of marketing collateral, including product pages, emails, video, and other content efforts
• Collaborate with marketing to develop campaigns that align with product goals and resonate with target audiences
• Seek out and develop customer testimonials, success stories, and industry references to enhance product credibility
• Identify opportunities for lead generation and campaign targeting

Preferred Qualifications

• Exposure to go-to-market strategy, content creation, or campaign management is a plus
• Understanding of web hosting, AI, website building, or similar products (preferred but not required)
• A curious and self-motivated mindset with a data-driven approach to marketing and campaign optimization

Benefits

• Company-issued laptop
• The flexibility to work from home and during local business hours