PlantingSpace is hiring a
Market Research Analyst

Summary

The job involves researching and developing commercial sales and marketing strategies for an AI company. The candidate should have experience in analytical research methods, strong verbal and written skills, and preferably previous experience using AI technology products. This role requires monitoring relevant areas of the AI product market, performing primary research interviews, synthesizing research inputs, and potentially setting up and monitoring initial sales and marketing campaigns.

Requirements

• Developing commercial strategies at early-stage (pre-product market fit) startups using analytical research methods such as case studies, competitive analysis, market analysis, and user interviews
• Strong verbal and written skills; mindful of confidential company information, and can communicate complicated concepts in an easy to understand way
• Hands-on execution as an individual contributor within business development, sales, and/or marketing teams is helpful - this role is part of a team of builders, not a separate research department

Responsibilities

• Monitor relevant areas of the AI product market; thought leaders, consumer groups, and competitors, bringing back actionable insights to the team
• Perform primary research interviews with individuals from the above groups, identifying key personas, developing hypotheses to test, and scripts for the discussions
• Synthesize primary and secondary research inputs to develop our understanding of consumer behaviour and needs, verticals, markets, product direction, and potential business models
• This role may include setting up and monitoring initial sales and marketing campaigns

Preferred Qualifications

Previous experience using AI technology products for analysis is a big plus