Market Research Executive

Summary

Join Sprinto, a leading platform automating information security compliance, as a Market Research Executive. You will conduct primary and secondary research, analyze data and trends, and use data-driven insights to optimize marketing campaigns. Responsibilities include market analysis to identify potential accounts, building a target market database, assisting BDRs with qualified leads, meeting lead generation targets, understanding the target market, supporting campaign management, collaborating with internal teams, and generating reports. The ideal candidate has 0-2 years of experience, strong communication skills, and a basic understanding of primary and secondary research. Knowledge of various research tools is a plus. Sprinto offers a remote-first policy, flexible hours, group medical insurance, accident cover, a company-sponsored device, and education reimbursement.

Requirements

• 0 to 2 years of experience
• Strong oral and written communication skills
• Basic understanding of primary and secondary research

Responsibilities

• Conduct market and industry analysis to identify potential accounts and companies
• Build a solid database of the target market, including companies from specific geographies and industries, along with relevant contacts and their information
• Assist BDRs by providing the required number of qualified leads for campaigns
• Meet monthly and quarterly lead generation targets
• Understand the target market and map Sprinto’s offerings accordingly
• Support campaign management focused on generating inbound leads by leveraging data-driven insights to better target the right audience
• Collaborate with internal teams to understand research requirements
• Generate reports on the created databases and work closely with the marketing / growth teams

Preferred Qualifications

• Knowledge of tools such as Excel, LinkedIn, Sales Navigator, Apollo, RocketReach, Lusha, Traxcn, HubSpot, or Outplay is a plus
• A self-motivated individual with a willingness to learn

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy