Marketing Executive, Newsletter Marketing

Summary

Join Love, Bonito, a leading Southeast Asian womenswear brand, as a Marketing Executive and contribute to the global brand strategy. You will be responsible for crafting compelling brand campaigns across digital and retail touchpoints, leveraging newsletters and chat commerce to drive growth in key markets. This role involves collaborating with cross-functional teams, analyzing performance metrics, and supporting the team's initiatives in achieving growth targets. You will also research competitors and identify opportunities for further growth.

Requirements

• 1–2 years of relevant work experience in  content creation and storytelling, ideally within B2C marketing for fashion, lifestyle, or consumer brands and with email marketing experience
• Proficient in basic copywriting
• Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
• Relevant university degree in business, marketing, or other relevant fields

Responsibilities

• Support the Assistant Manager in driving day-to-day Marketing operations across HQ and all countries into best-in-class standards and excellence – including the execution of Monthly Content Calendar (i.e. participating in brainstorming sessions, raising content briefs, oversee creation of assets by Creative team, and set up in Emarsys)
• Collaborate with other channel owners and cross-functional teams e.g. HQ Campaigns, Social, Creative (Copywriting, Visual Design), Data, Ecommerce, Merchandising
• Tracking, reporting and analysis of newsletter performance for key market(s) assigned
• Support the team’s initiatives in the achievement and improvement of main growth metrics for newsletters and chat commerce across key markets including
• Open Rate (OR), Click-through Open Rate (CTOR), Conversion Rate (CR)
• Sessions, Orders, NSBR
• YoY Growth in revenue, audience (e.g. Subscriber base for eDM)
• Support in driving other newsletter-related & chat commerce campaigns & initiatives from planning to execution globally
• Research competitors and their strategies to find the gaps in the industry and opportunities for further growth

Preferred Qualifications

Good to have: Proficient with marketing and analytics tools such as Emarsys, Tableau, Metabase

Benefits

• Work from anywhere!
• Remote work according to HQ operating hours
• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme