Senior Market Research Strategist

Summary

Join CoinsPaid, a leading crypto payment solutions provider, as a Senior Market Research Strategist. Drive data-driven decisions for global market expansion by identifying high-potential industries and geographies. Conduct in-depth market research, analyze competitors, and develop go-to-market strategies. Translate research findings into actionable insights for senior leadership and collaborate with cross-functional teams. This role requires extensive market research experience, proficiency in data analysis tools, and a deep understanding of the crypto regulatory landscape. CoinsPaid offers a remote-first work environment and a chance to be part of a rapidly growing international company.

Requirements

• 5+ years of experience in market research, strategy, consulting, or business intelligence
• Strong expertise in market sizing, competitive analysis, and strategic planning
• Proven experience in conducting market research on a global scale, analyzing opportunities across multiple regions and industries
• Proficiency in English (both written and spoken) to effectively communicate insights, reports, and strategic recommendations to global teams and stakeholders
• Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau) and market research methodologies
• Deep understanding of global regulatory environments related to crypto and digital payments, including compliance frameworks, licensing requirements, and regional policy trends – or a demonstrated ability to quickly acquire and apply this knowledge to assess market entry risks and opportunities
• Excellent communication, presentation, and storytelling skills to deliver insights to both technical and non-technical audiences
• Ability to work cross-functionally with Product, Marketing, LeadGen, and Sales teams

Responsibilities

• Conduct in-depth research on global market trends, industry shifts, and emerging opportunities for crypto-processing solutions
• Perform market sizing and segmentation analysis to identify the most attractive markets based on demand, competition, and regulatory landscape
• Develop data models and forecasting methodologies to evaluate potential market growth and ROI for expansion opportunities
• Assess consumer behaviors, business adoption trends, and pain points in target industries to align product-market fit
• Analyze competitor strategies, business models, pricing structures, and product offerings in different markets
• Provide benchmarking insights to enhance our competitive edge in new and existing regions
• Track regulatory changes and compliance requirements affecting crypto adoption across global markets
• Deliver strategic recommendations on how to position our crypto-processing solutions for maximum adoption and differentiation
• Collaborate with Business Development, Sales, and Product teams to refine market entry strategies
• Identify potential partnerships and ecosystem collaborations that could accelerate market penetration
• Assist in defining target customer personas, ideal client profiles, and key value propositions for different industries and regions
• Support the creation of thought leadership materials, whitepapers, and reports to strengthen our market credibility
• Translate complex market research findings into clear, actionable insights for senior leadership
• Build dynamic dashboards, reports, and presentations that visualize market trends and key takeaways
• Monitor KPIs related to market penetration, customer adoption rates, and competitive positioning
• Present insights and recommendations to executive teams and key stakeholders on a regular basis

Preferred Qualifications

• MBA or equivalent advanced degree in business, economics, finance, or a related field, with a focus on strategy, market research, or international business
• Experience in emerging markets – Familiarity with the growth dynamics of developing economies where crypto adoption is accelerating
• Previous experience in go-to-market (GTM) strategy – Hands-on involvement in launching products or services in new markets

Benefits

Remote work