Marketing Analytics Lead

Summary

Join Zepz, a leading global remittance company, as their Marketing Science Lead. This senior individual contributor role requires a highly skilled and strategic individual to elevate marketing performance through data-driven insights and advanced analytics. You will lead key initiatives around Marketing Mix Modeling (MMM), attribution, and causal inference, helping the business understand the true impact of marketing and optimize media investments. Responsibilities include developing and executing analytics frameworks, applying causal inference techniques, building reporting and dashboarding infrastructure, collaborating with channel owners, owning and evolving attribution models, and communicating findings to executive stakeholders. The ideal candidate possesses a Bachelor's or Master's degree in a related field, 5+ years of experience in marketing analytics or data science, expertise in MMM and attribution techniques, proficiency in SQL and data visualization tools, and hands-on experience with Python or R. Zepz offers a remote-first work environment and various benefits including unlimited annual leave, private medical cover, retirement plans, life assurance, and parental leave.

Requirements

• Bachelor’s or Master’s degree in Mathematics, Statistics, Economics, Data Science, or a related field
• 5+ years of experience in marketing analytics or data science roles with a strong focus on performance marketing measurement
• Expertise in Marketing Mix Modeling and attribution techniques, with demonstrated experience applying them in a real-world setting
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI)
• Hands-on experience with Python or R for statistical modeling and advanced analytics
• Strong foundation in experimental design and causal inference methods
• Familiarity with platforms such as Google Analytics, Meta Ads, Google Ads, HubSpot, or similar martech tools
• Strong leadership, project management, and stakeholder communication skills
• Ability to work independently and lead high-impact projects from end to end, demonstrating the ability to thrive in fast-paced environments with minimal supervision

Responsibilities

• Lead development and execution of analytics frameworks to evaluate marketing effectiveness and ROI using MMM, attribution modeling, CLV, CACs and experimentation
• Apply causal inference techniques (e.g., difference-in-differences, propensity score matching, uplift modeling) to isolate true marketing impact and support strategic planning
• Build and maintain robust reporting and dashboarding infrastructure to track channel performance and business KPIs
• Collaborate with channel owners (paid media, lifecycle, SEO/SEM, brand) to uncover insights and recommend optimization strategies
• Own and evolve attribution models (e.g., rules-based, data-driven, algorithmic) to understand customer journey dynamics and guide budget allocation
• Communicate complex analytical findings to executive stakeholders in a clear and actionable way

Preferred Qualifications

• Experience with incrementality testing and geo-experiments
• Familiarity with data pipelines and cloud-based platforms (e.g., Snowflake, BigQuery, Databricks, dbt)
• Experience presenting to senior executives and influencing strategic decisions with data

Benefits

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
• Private Medical Cover: ​​You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being
• Retirement: We offer pension schemes to help you plan for and secure your future
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible
• We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive