Improvado is hiring a
Marketing Analytics Specialist

Summary

Improvado is an AI-powered marketing platform that helps medium to large-scale enterprises and agencies automate marketing intelligence and reporting. The company is a rapidly scaling Series A startup with globally recognized partners. The role involves collecting and analyzing customer data, utilizing tools like Google Analytics 4 (GA4), assessing ROI for each marketing initiative, optimizing search engine visibility, and overseeing all marketing operations. The requirements include at least 2 years in marketing analytics, a Google Analytics Certificate, proficiency in SQL, Python, Excel, and BI tools, experience with A/B testing and attribution models, and a strong understanding of marketing principles and advanced analytics.

Requirements

• At least 2 years in marketing analytics
• Google Analytics Certificate
• Proficient in SQL, Python, Excel
• Skilled in BI tools: Superset, Power BI, Looker, Tableau
• Experience with A/B testing and attribution models (first touch, last touch, linear)
• Strong understanding of marketing principles and advanced analytics
• Excellent analytical skills and effective communication of complex concepts
• Bachelor's degree in Marketing, Analytics, Data Science, or related fields
• Advanced proficiency in English

Responsibilities

• Collect and analyze customer data, purchasing behaviors, and market trends to gain a deeper understanding of the target audience
• Utilize tools like Google Analytics 4 (GA4) to analyze website traffic, user behavior, and conversion paths
• Monitor and analyze the lead generation process, including MQLs and SQLs, and evaluate tactics leading to successful conversions
• Assess the ROI for each marketing initiative to determine budget effectiveness
• Analyze and optimize search engine visibility, track keyword rankings, and assess the impact of SEO efforts
• Analyze cold outreach messages and calls conducted by Business Development Representatives (BDRs) to identify patterns and strategies that lead to successful lead generation
• Oversee all marketing operations, including setting up round-robin processes, integrating marketing tools like HubSpot, and building workflows within HubSpot
• Develop comprehensive marketing data models using ClickHouse, and visualize these data models in Superset to provide clear, actionable insights

Benefits

• Remote-first environment
• 27 days of PTO per year
• US holidays and additional days off
• Extremely fun & open startup environment
• Professional development reimbursement