Hart Medical Equipment is hiring a
Web Analytics & Marketing Specialist

Summary

The Digital Marketing Manager will drive ecommerce growth by optimizing SEO, paid search, social media, email campaigns, and direct mail. They will also develop high-quality marketing collateral, analyze web traffic metrics, conduct research for new products and strategies, and manage PPC ad campaigns across platforms.

Requirements

• High school diploma or general education degree (GED) required
• Excellent interpersonal, written and verbal communication skills
• Ability to multi-task, prioritize and delegate
• Customer service orientation
• Must be organized
• Self-motivated
• Ability to work in a fast-paced environment
• PPC Management, Email Marketing, Social Media Marketing, Web Analytics, Graphic Design Software (Adobe Creative Suite/Canva), Landing Page and Website Development, Direct Mail and Print Production, Windows 10, Microsoft Office, basic PC/Desktop support
• Proficient English (verbal, written)
• Ability to add, subtract, multiply, and divide in all units of measure using a calculator

Responsibilities

• Enhance ecommerce growth by optimizing SEO and managing paid search campaigns
• Design and implement targeted social media and email marketing initiatives
• Develop and oversee print and direct mail campaigns to complement digital marketing efforts
• Create and schedule email campaigns aimed at driving ecommerce revenue
• Maintain and update product pages, including imagery and descriptions
• Build and optimize landing pages for promotions, categories, and partnerships
• Collaborate with vendors and print shops to produce high-quality marketing collateral
• Analyze web traffic metrics, report on KPIs, and recommend strategies to improve digital presence
• Conduct research to identify new products, services, and strategy opportunities
• Manage PPC ad campaigns across platforms such as Google, Facebook, and Bing Ads
• Support the addition of new products to the website
• Participate in special projects related to ecommerce, digital marketing, and other digital strategies
• Stay informed on the latest marketing techniques, best practices, and innovations

Preferred Qualifications

• A degree in business, technology, and/or marketing related field preferred
• Good knowledge of the DME industry, services and operations preferred

Benefits

Competitive salary and benefits package