Marketing Analytics Specialist

Summary

Join IMEG, a leading marketing firm, as an Analytics Manager and contribute to driving business growth for our clients. You will transform raw data into actionable insights, manage analytics platforms, and lead cross-functional projects. Responsibilities include building data models, reporting systems, and dashboards, ensuring data accuracy, and managing marketing campaign tracking across multiple channels. You will communicate results to stakeholders and anticipate future needs. We offer a supportive work environment, competitive compensation, and flexible work location options in Tennessee, including remote and hybrid work.

Requirements

• Proven experience in an analytics role with a preference on marketing analytics
• Ability to manage and manipulate data and to learn new tools that aid in this task
• Experience with analytical tools such as Google Analytics, Google Search Console and Google Tag Manager
• Experience with SQL data warehousing
• Experience with marketing research tools and competitive analysis (Semrush, Ahrefs, etc)
• Analytical mindset with numerical aptitude
• Excellent communication and teamwork skills, with the ability to work effectively in a collaborative environment
• Working knowledge of statistics within a test and learn marketing environment
• Self-starter with a history of pushing for deadline-driven results

Responsibilities

• Transform client and company raw data into business insights that are useful for decision making and strategic planning
• Manage and maintain the company analytics platform(s)
• Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities, both for the company and the company’s clients
• Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions
• Ensure accuracy of data and deliverables
• Manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities
• Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverables
• Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs
• Communicate results and business impacts of data initiatives to stakeholders within and outside of the company

Preferred Qualifications

Experience with data presentation tools like Databox and Looker Studio

Benefits

• Flexible work location: Nashville, Knoxville or Sevierville, TN office and remote and hybrid available
• Retirement (Simple, and we match up to 3%)
• Life Insurance
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short Term Disability Insurance