Senior Global Product Marketing Specialist

Summary

Join Tala, a company on a mission to empower the financially underserved, as a Product Marketer. You will play a key role in launching new financial products globally, crafting compelling messaging, and building exceptional customer experiences. This position requires collaboration with various teams and a deep understanding of customer needs. You will develop and execute global playbooks for new markets, manage go-to-market strategies, and monitor customer feedback. Success in this role demands strong analytical skills, excellent communication, and a passion for creating impactful products. The ideal candidate will have experience in product marketing, mobile marketing campaigns, and working with cross-functional teams.

Requirements

• 2+ years experience in Product Marketing, with demonstrated expertise in launching new markets and driving early customer growth, adoption, and engagement
• Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools
• Demonstrated ability of creating and communicating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution
• Comfortable working in a fast-paced, dynamic environment with distributed teams
• Capable consumer of modern analytics tools
• Strong ability to translate data into actionable insights
• Strong writing skills and careful attention to detail
• Natural problem solver and thoughtful marketer
• Self-started, solution-oriented, and can-do attitude

Responsibilities

• Develop and execute on global playbooks for PMM in new expansion markets
• Drive go-to-market planning for new country launches
• Partner across all marketing functions to align marketing timing with country launch timelines
• Deliver localized messaging strategies and content guidance when needed to successfully launch in a new market
• Monitor and report on early customer perception and feedback in new markets
• Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights
• Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience
• Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact
• Define user segments and create tailored campaigns for key customer personas
• Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply

Preferred Qualifications

• Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred)
• Hands-on experience launching and scaling products for developing markets (preferred)