Marketing and Outreach Manager

Summary

Join Taconic Biosciences as a Manager of Marketing and Outreach in a hybrid role (90% remote). This position focuses on elevating the company's brand visibility through strategic marketing plans and impactful events. You will develop and execute marketing campaigns, manage corporate events, and collaborate with cross-functional teams. The ideal candidate possesses a strong background in B2B marketing within the life sciences industry. Taconic offers a competitive salary ($92,000-$98,000), comprehensive benefits, and opportunities for career advancement. If you are a strategic marketer passionate about driving growth, apply today!

Requirements

• Bachelor’s degree (B.A.) in marketing, communications, or a related field, or equivalent technical/managerial experience
• Minimum 5 years of marketing experience, with a focus on strategy development, campaign execution, and event planning
• Prior supervisory experience
• Proven ability to develop and implement integrated marketing strategies aligned with organizational goals and industry trends
• Experience managing global event planning and trade show engagement, including lead capture, pre-event training, and asset management
• Demonstrated success in cross-functional collaboration, working with sales, product management, and other teams to align marketing initiatives
• Strong analytical skills, with experience conducting market research, tracking campaign performance, and evaluating ROI
• Excellent communication skills, including the ability to craft compelling content, deliver presentations, and engage with diverse internal and external audiences
• Proficiency in managing vendor relationships, negotiating contracts, and coordinating thought leadership opportunities such as webinars and speaking engagements

Responsibilities

• Develop and implement integrated marketing strategies aligned with organizational goals and industry trends
• Oversee the creation of compelling marketing materials, campaigns, and content tailored to pre-clinical drug discovery audiences
• Lead content development for virtual and in-person events, sales initiatives, and time-sensitive promotions
• Create a monthly marketing newsletter to promote key products and services
• Support and execute virtual and in-person event plans to maximize exposure and ensure efficient workflow for incoming sales leads
• Collaborate with Product Management, Sales, and other teams’ collateral development and event-related activities
• Manage global event planning and trade show engagement strategies, from conception to execution, including securing booth and materials, lead capture process, and pre-event trainings
• Identify and recommend continuous improvements for all booth properties and convention assets
• Represent the organization at industry conferences, trade shows, and networking events
• Identify opportunities to elevate the brand through speaking engagements at conferences, webinars, and virtual events
• Work in close collaboration with multiple teams across the company to identify and create strong, timely content supporting marketing objectives
• Collaborate with cross-functional teams, including sales and product development, to align marketing efforts
• Support deliverables associated with the sales enablement process
• Execute marketing objectives as assigned by the Director of Marketing Communications to advance business goals
• Conduct market research to identify emerging opportunities and competitive trends
• Track and analyze marketing campaign performance, providing actionable insights to optimize results
• Produce project retrospectives to evaluate event ROI and success
• Negotiate contracts and manage relationships with outside vendors
• Coordinate speaking engagements via webinars, live presentations, and other outlets for thought leaders
• Support social media, email marketing, and event coordination efforts to amplify the organization’s reach and influence

Benefits

• Insurance within 30 days or less which includes options for medical, dental, vision, pet insurance and more!
• 20 days paid time off plus 6 additional holidays and 1 floating holiday
• Annual Bonus Program
• Work life balance
• 401(k) plan with up to 4% employer match
• Tuition reimbursement
• Career advancement opportunities
• Commitment to training and providing you with the skills you need for success
• All employees receive access to 24/7 telemedicine (including mental health), short- and long-term disability and life insurance