Marketing Assistant

Summary

Join our client's team as a Marketing Assistant and contribute to their marketing and operations efforts. This fully remote position focuses on tradeshow coordination, email campaigns, and Salesforce management. You will collaborate with external PR firms, ensuring smooth execution of marketing initiatives. The role offers opportunities for growth within marketing operations, particularly if you have Salesforce experience. Success in this role involves efficient tradeshow support, impactful email campaigns, Salesforce mastery, and effective reporting. This is a fantastic opportunity to join a growing team and gain valuable experience in a fast-paced environment.

Requirements

• Experience : 1-2 years of experience in marketing support
• Social Media : Familiarity with social media content calendars and basic understanding of PR efforts
• Email Marketing : Experience with Mailchimp or similar email campaign tools
• Communication Skills : Excellent written and verbal communication skills
• Detail-Oriented : Ability to manage multiple tasks simultaneously with strong attention to detail
• Organized & Proactive : Highly organized and capable of taking initiative to support cross-functional teams

Responsibilities

• Tradeshow Coordination : Register members of the team for various tradeshows and conferences
• Salesforce Management : Format pre-attendee lists for easy upload to Salesforce and track post-show connections
• Email Campaigns : Set up email campaigns in Mailchimp for event attendees and connections, ensuring proper segmentation and follow-up
• Logistics Support : Assist team members with travel arrangements, including hotel bookings and transportation for trade shows
• PR Coordination : Send booth and tradeshow details to the PR firm and ensure alignment with marketing efforts
• Social Media Oversight : Review the social media calendar developed by the PR firm to ensure it aligns with ongoing marketing initiatives
• Email Sequences : Set up email sequences in Mailchimp using Salesforce reports and monitor their performance to improve engagement
• Results Communication : Follow up on campaigns, report on performance, and provide feedback to improve future efforts
• Operations Support : Assist with Salesforce updates and reporting using tools like ZoomInfo to uncover new leads and track pipeline performance

Preferred Qualifications

Salesforce Proficiency : Familiarity with Salesforce, including report generation and dashboard setup, is highly preferred