Lifecycle Marketing Associate

Summary

Join Blueland, a revolutionary company in cleaning and personal care products committed to eliminating single-use plastic packaging. As a part-time, temporary Lifecycle Marketing Associate, you will support the Growth Marketing team's email and SMS marketing strategies. This role involves managing email and SMS campaigns, utilizing Klaviyo, collaborating with the creative team, and reporting on key metrics. The ideal candidate has 1-2 years of lifecycle marketing experience, a deep understanding of email and SMS marketing, and experience with Klaviyo. The position offers an hourly rate of $50-$55 and is a 20-hour/week role from July 7th to November 17th. Blueland values diversity, equity, and inclusion.

Requirements

• 1-2 years of lifecycle marketing experience
• Deep understanding of Email & SMS (flows, campaigns, cross-sell/upsell, customer segmentation, etc.)
• Experience in Klaviyo required
• Detail-oriented and a fast learner comfortable wearing many hats
• Consistently takes initiative and has a relentless desire to optimize & improve metrics
• Excellent written and verbal communication skills
• Passionate about the environment and sustainability and interested in Blueland’s mission

Responsibilities

• Own outgoing Email and SMS communication for retention and acquisition
• Manage Email & SMS campaign calendar and ensure a smooth process from campaign scoping to segmented sends
• Manage Klaviyo, our ESP and SMS platform
• Develop briefs and work in collaboration with the Brand and Creative team to develop engaging emails
• Report on key Email/SMS metrics to drive actionable insights and optimize marketing strategies

Preferred Qualifications

• Startup & DTC experience preferred
• Experience with Figma and project management tools, Notion and Asana preferred