Marketing Associate

Summary

Join Bird/Spin as a Growth Acquisition and Brand Marketing Associate and contribute to the company's global brand strategy and marketing execution plans. You will develop and implement centralized campaigns, support localization efforts, and ensure brand consistency across all markets. This role requires a data-driven approach and experience managing multi-channel campaigns. You will collaborate with regional teams, optimize marketing strategies, and leverage market research to create impactful creative and messaging. The position involves managing the marketing calendar, creating content, and collaborating with external agencies. You will also support owned communication channels and regional partners in event execution.

Requirements

• Bachelor's degree in a marketing, communication strategy, or business from a competitive school
• 1-2+ years of experience using data to facilitate business or product decisions
• Experience with content creation, social media strategy, event logistics and support, and digital media

Responsibilities

• Provide centralized support for Bird/Spin brands including value proposition, creative execution, tone and messaging through the development and dissemination of comprehensive brand guidelines that can be localized by regional teams
• Manage the annual marketing calendar and support all campaign execution across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well being responsible for all escalations related to operational activities
• Create and source content and maintain a strong brand presence through our social media channels
• Develop + maintain local campaign execution toolkits that can be adapted in local markets through deep partnership with regional marketing teams to understand local challenges and ensure they have the tools and support needed
• Leverage market research to create impactful creative and messaging that resonates with the Bird/Spin rider
• Where required, collaborate with external agencies for creative production, localization, and media buying
• Support owned communications channels including social media platforms and PR. Responsible for helping to create PR strategies and execution for new market wins, new product launches and any other newsworthy events
• Support regional partners in the execution of all events including measuring and reporting on its effectiveness
• Optimize local event toolkits and create processes and forums for cross regional sharing of learnings and insights
• Utilize data insights to identify new opportunities for acquisition, activation and retention
• Lead by example and help educate business stakeholders with varying technical or non-technical backgrounds

Preferred Qualifications

• Responsible and reliable to the people you work with - this is a team effort!
• Growth mindset: you seek out learning opportunities for yourself and the team
• Effective communication skills: you can build the story and then tell it just as well
• Project management savvy: you expect best from your peers to get joint projects done well
• Seize opportunities and willing to go beyond the task at hand
• Responsiveness: you deliver timely, digestible answers to complex asks
• Constantly think of ways to improve our products and the business

Benefits

• Plenty of time off to relax and recharge
• A resource to help you switch off
• Work from home stipend
• Bird ride credits