Member Lifecycle Marketing Associate

Summary

Join Carrot Fertility as a Member Lifecycle Marketing Associate and play a critical role in scaling and optimizing our member lifecycle program. You will manage day-to-day operations, ensuring timely, personalized communications to members. Responsibilities include tracking and executing cross-functional project workflows, developing and maintaining trackers, coordinating stakeholder communication, and owning operational email requests. You will partner in QA across email, SMS, and push channels, and contribute to performance data analysis. Success in this role means a well-organized lifecycle program delivering meaningful communications. This is a great opportunity to gain hands-on experience and collaborate with various teams. The role reports to the Member Lifecycle Marketing Manager and is part of the B2C Growth & Engagement marketing team.

Requirements

• 2–4 years of professional experience in lifecycle, email, or other marketing roles — preferably in B2C health benefits, wellness, or regulated consumer tech
• Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing (QA), and email production workflows; familiarity with CRM or campaign execution tools
• Experience playing a key role in QA for marketing campaigns to review audience logic, dynamic content, links, UTMs, and send timing
• Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders
• Comfortable working with tools such as Airtable, Asana, Jira, or similar project tracking systems to coordinate multi-step collaborative projects
• Familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic
• Able to organize and work with performance data through experience pulling reports and metrics from platforms like Tableau, DOMO, or Google Sheets/Excel for tracking and analysis
• Demonstrates curiosity and an interest in growing in areas related to lifecycle marketing, whether through campaign operations, strategy, personalization, or cross-functional collaboration
• Communicates clearly and confidently across teams, with a willingness to ask questions, openly bring up potential issues early, and share thoughtful ideas for improvement
• Comfortable diving into the details and handling foundational work that ensures nothing slips through the cracks, so the team can operate efficiently and effectively
• Highly organized and able to manage multiple projects and deadlines at once, with strong attention to detail and a proactive approach to identifying and helping resolve issues early

Responsibilities

• Manage day-to-day operations across lifecycle marketing, including tracking and executing cross-functional project workflows
• Develop and maintain trackers, documentation, and calendars
• Coordinate stakeholder communication
• Own operational email requests from intake through launch
• Partner in QA across email, SMS, and push channels by working closely with Marketing Operations and other teams to help ensure an accurate, error-free experience
• Contribute to ongoing analysis by pulling and organizing performance data from our reporting tools

Preferred Qualifications

• Hands-on experience executing email campaigns, journey flows, audience segments, or dynamic content in CRM or email platforms
• Experience creating or evolving trackers, documentation systems, or project calendars to support operationally complex marketing programs
• Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping
• Experience managing or coordinating translated marketing content across multiple languages and regions
• Familiarity with A/B testing and hypothesis-driven email experimentation
• Experience helping to scale lifecycle programs and optimizing newsletters to drive conversions
• Familiarity with B2C health, wellness, or benefits-related industries

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package