Remote Senior Retention Marketing Associate

Summary

Join Blueland, a science-driven company revolutionizing conventional cleaning and personal care products, as a Senior Retention Marketing Associate to support the strategy & execution of pre/post-purchase Email/SMS marketing efforts, subscription program, and customer lifecycle.

Requirements

• 1-2 years of lifecycle marketing experience. Startup & DTC experience preferred
• Deep understanding of Email & SMS (flows, campaigns, cross-sell/upsell, customer segmentation, etc.). Experience in Klaviyo is preferred, but not required
• Experience in Excel and Google Analytics. Additional experience with BI tools especially Looker is preferred
• Detail-oriented and a fast learner comfortable wearing many hats
• Consistently takes initiative and has a relentless desire to optimize & improve metrics
• Highly analytical and strategic thinker - you leverage data to inform key decisions and can anticipate potential future problems
• Excellent written and verbal communication skills
• Passionate about the environment and sustainability and interested in Blueland’s mission

Responsibilities

• Own outgoing Email and SMS comms for retention and acquisition
• Build and maintain key pre & post-purchase flows; ensuring always-on testing
• Manage Email & SMS campaign calendar and ensure a smooth process from campaign scoping to segmented sends
• Manage Klaviyo, our ESP and SMS platform
• Build robust segmentation to further personalize and customize our message to our audience
• Develop briefs and work in collaboration with the Creative team to develop engaging emails
• Develop hypotheses and run A/B tests on subject lines, content/messaging, offers, landing pages, flow structures, etc. to improve incremental performance
• Assist in the scaling and optimization of Blueland’s subscription program with a focus on increasing adoption and decreasing churn
• Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to ensure a seamless delightful customer journey throughout the full customer lifecycle
• Help to develop broader marketing strategies to grow and retain Blueland customer segments
• Analyze key retention metrics such as lifetime value (LTV), Repeat Rate, Subscription Adoption Rate, and Churn to drive actionable insights and optimize marketing strategies
• Design growth reports and conduct ad hoc reporting

Benefits

• Health benefits
• Stock options
• Generous paid time off
• Paid holidays
• Paid civic engagement days
• Paid parental leave
• 401k (employee contribution)
• Professional development stipends
• Remote work reimbursements
• Various discounts to like-minded companies and more