Marketing Automation Specialist

Summary

Join Pepperstone as their Marketing Automation Specialist and play a key role in managing their marketing automation platform. You will design, implement, and optimize marketing campaigns across various channels, working closely with cross-functional teams. Responsibilities include developing and executing email marketing programs, managing email nurture tracks, designing efficient workflows, maintaining marketing automation integrations, and analyzing campaign performance. You will also define KPIs, create reporting, and make recommendations for improvement. The role requires strong proficiency in Salesforce Marketing Cloud, HTML, CSS, and AMPScript, along with a proven track record in marketing automation. Pepperstone offers a competitive salary, flexible and hybrid working options, remote work opportunities, and various other benefits.

Requirements

• 5+ years of experience as a Marketing Automation Specialist, or similar role
• Highly proficient with the Salesforce Marketing Cloud; Journey builder in particular
• An understanding and wording knowledge of HTML, CCS & AMPScript
• A proven track record of deploying new client journeys; from scope to deployment and optimisation
• Demonstrated ability to improve campaign performance, generate leads, and achieve conversion / retention KPI’s with marketing automation campaigns
• Excellent judgment, decision making, networking and high-level communication skills
• Proven track record of building and deploying effective segmentation strategies
• Innovative mindset with the ability to work independantly, problem solve
• Strong project management and organisational skills needed to juggle multiple projects simultaneously, and the ability to flourish in a fast paced and collaborative environment
• Excellent attention to detail
• The ability to learn and adapt to new technologies and marketing trends is essential
• Ability to be available across time zones ad-hoc, as required
• Ability to live the Pepperstone values
• Committed to ongoing learning and development

Responsibilities

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
• Responsible for the management of all email nurture tracks, and continually evaluating them against conversion and retention KPI targets
• Design and implement efficient workflows to nurture leads, engage customers, and drive conversions
• Maintain Marketing Automation integration with Salesforce CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Salesforce Cloud Suite such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Analyze campaign performance metrics to identify areas for improvement and optimize strategies
• Develop and maintain audience segmentation strategies to personalize messaging and maximize impact
• Work closely with cross-functional teams, including sales, content, and design, to ensure alignment and effectiveness
• Implement A/B testing to optimize campaigns and continuously improve results

Benefits

• Competitive salary structure including company bonus scheme
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• 10 days of Company paid sick leave annually
• 21 days of paid vacation within the first year of employment, increasing to 25 days after one year
• 3 paid volunteering days per year & Workplace Giving Program
• Comprehensive medical insurance with coverage for your healthcare needs
• Pension fund
• Employee referral bonuses for referring top talent to the company
• Ongoing personal development & learning opportunities
• Periodic recognition and reward programs for outstanding performance and achievements
• Frequent events and celebrations
• Genuinely collaborative and friendly culture
• Employee Assistance Program & Wellbeing Initiatives
• Convenient and cozy office located near the Limassol Municipal Garden