Marketing Automation Specialist

onXmaps, Inc.
Summary
Join onX as a Part-time, Fixed-term Marketing Automation Specialist! This 4-6 month position focuses on creating and executing outbound marketing communications for Hunt and Offroad verticals, utilizing platforms like Braze, Asana, BeeFree, and Amplitude. You will build emails, in-app messages, and push notifications, collaborate with vertical leads, perform QA on campaigns, manage promo codes, and report on testing results. The role requires 1-3 years of marketing or mobile app customer support experience and a bachelor's degree in marketing or equivalent. This position offers a competitive salary, PTO accrual, an assignment completion bonus, and amazing outdoor industry perks. Work remotely from various onX locations, including corporate offices and Basecamps.
Requirements
- Bachelorโs degree in marketing or equivalent experience
- One to three (1โ3) years of marketing experience is required, or alternatively, 1โ3 years of mobile app-specific customer support experience may be substituted
- A shared passion for and ability to demonstrate onXโs Company Values
- Permanent US work authorization is a condition of employment with onX
Responsibilities
- Build email, In-App Messages, Push Notifications, and Webmap Modals for Hunt and Offroad verticals, while supporting remaining verticals on a case-by-case basis
- Collaborate with Hunt and Offroad MA vertical leads to ensure accurate and effective communication, from planning to execution to reporting
- Provide QA on team members' campaign and canvas builds, serving as a dependable resource who can review the final communication through the lens of a customer
- Review targeting, and approve comms with accuracy and timeliness
- Create and manage promo codes for sale periods across verticals
- Inform vertical campaign managers if/when blocked, maintaining a solution-based mindfulness that delivers for our customers
- Attend and participate in weekly meetings with each vertical (Hunt, Offroad) to review upcoming week schedules and delegate responsibilities for each send
- Attend weekly vertical coordination meetings for Hunt and Offroad
- Share up-to-date weekly schedules with the CX team via the #cx-ma-communication Slack channel
- Execute run rate testing on outgoing communications and report findings to the vertical marketing teams and MA team
Preferred Qualifications
- Has worked in mobile app marketing
- Expertise in Braze
- Expertise in Amplitude
- Email marketing
- Subscription-based business models
Benefits
- Competitive salary
- PTO accrual (vacation, holidays, sick time)
- Eligible for an assignment completion bonus at the end of the contract
- Amazing outdoor industry perks
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